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“I left Google to become an entrepreneur!” It was this proud declaration that headlined Maha Abuerin’s first appearance. middle east entrepreneurs This is a good indication that this woman is incredibly knowledgeable about all things media, communications, and public relations (PR). This is the expertise Abuelene has acquired throughout her fruitful career in both the corporate and entrepreneurial realms, and currently, as the founder and CEO of a strategic communications firm called Digital and Savvy, her track record stands out. It speaks for itself. After all, over the past 10 years Abueleine has worked with clients around the world, including celebrities like Gary Vaynerchuk, Deepak Chopra, and Karen She Wazen, as well as enterprising companies like Careem, Utopia, and Bedu. I did. more.
“As a company, we are constantly changing with the market and staying ahead of what’s next,” says Abuerene. “We focus on consumer attention and how it continues to evolve. For example, the Internet has changed significantly over the past decade, driving consumer choices and business growth. We weren’t necessarily thinking about the decade of artificial intelligence and the metaverse.” It’s important to stay on top of emerging technologies as they impact business decisions and consumer behavior. That’s what I’m doing. You need to be constantly aware, learn new things, relearn, and keep evolving. ”
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Now, Mr. Abueleine clearly knows a thing or two about staying relevant. Therefore, her insights in this regard are definitely worth noting. “Having a smart communication strategy is more important than ever for any business, brand, executive, entrepreneur, or even for students,” she says. “Ten years ago, you needed high-profile PR campaigns and great, key messages to share through third parties. Now, we have tools to deploy directly to consumers to control the narrative with integrated storytelling. You need a box-savvy communication arsenal or your reputation could be tarnished.”
With the current situation being such, Abuelene is looking forward to seeing the business grow and evolve in this current environment. “In terms of my business goals for the next 10 years, I envision shifting my focus to business development and consulting with brands, and acting as an entry point for companies wanting to invest in the region,” she says. “We understand the market, we have deep relationships, and we are ready to help large brands with positioning and strategy. We want to build the Arab World for Strategic Communications, with a mission to train and educate people on how to be effective communicators.”
So, while Abuelène and her team are ready to work hard towards these new goals for Digital and Savvy, she also sees herself getting closer to realizing her own personal ambitions in the near future. Also worth noting. “I’m so proud to be a first-time author soon!” she reveals. “My first book will be published in October and I hope to bring a lot of value while inspiring readers. This book will highlight how to master the 7 rules of self-reliance. and shares examples from my own life as an American and Egyptian entrepreneur working in the US and MENA markets. I am also very excited to be able to scale up what I have learned over my 30-year career with others beyond my direct customers.”
Source: Digital and Savvy
Now, Abueleine is adding “author” to her title of “founder and CEO,” which also means a change in how she chooses to brand herself today compared to a decade ago. It shows that you are doing it. “My title in 2014 was Managing Her Director,” says Abuerene. “Looking back, I was doing small jobs. It was a clear title that indicated I was in charge, but I didn’t accept the title CEO. I use it because in 2024, women will be CEOs and I will be CEOs.” should Make the title your own! I wish I had known then that it’s important to be who you are and that if you don’t value yourself, no one will value you. ”
Related: Keep growing and keep giving: Maha Abuerenein
Hindsight is 20/20: Maha Abu Elenein then and now
If you look back at where you were in your entrepreneurial/career/business trajectory 10 years ago, would you have done anything differently if you knew what you know now? Or what is the biggest thing you wish you had known 10 years ago? What are the lessons learned?
“Ten years ago, it was all about noise and burning the midnight oil. Today, such behavior is a fast track to death for teams, mental health and business. We now value different things. We value grit and grit. “Ambition is important, but we also use being well-balanced, well-disciplined, well-sleeped as barometers of success. , we also value being happy. Our relationship with failure and fear has changed dramatically over the past decade. We never criticize our failures or shortcomings. was a bad thing. Today, failure is how we learn, and we value the lessons we learn from failure, talk about it openly, and share it publicly with others. We no longer I’m not afraid to make mistakes or change my thoughts or decisions.”
Related: 10 Years in Review: Prince Khaled bin Alwaleed, Founder and CEO of KBW Ventures
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