3 Reasons to Use Email Marketing to Grow Your Business in 2024

According to MoEngage and ClickZ, marketing professionals invest more in email than in marketing automation, customer data management, or personalization.

The affordability of email marketing is a major reason why it continues to grow in popularity. Perhaps this is why Litmus estimates that a marketer should expect to earn at least $36 for every $1 he spends on email marketing.

According to Sagefrog, 36% of B2B professionals use email for B2B marketing. This is higher than the percentage of professionals who use paid social media, virtual events, and video marketing.

Despite its widespread use, we predict that email marketing will only account for 0.2% of U.S. digital ad spending this year, or $667.3 million. The low spend rate once again highlights how affordable email marketing is.

“Email is the only channel where you can make money with very little investment of time and effort,” Ryan Phelan, managing partner at RPEOrigin, a marketing firm specializing in email, told me.

According to CouponFollow, email transactions are still alive and well. In fact, 48% of US Millennials say they prefer coupons over SMS or mobile app coupons. Because email is preferred over mobile apps, marketers may lose out on certain first-party data that apps provide, but it also means that the most affordable alternative is the most frequently used. To do.

With marketing budgets tightening and customers looking for deals, focus on email marketing to drive sales and other offers.

Now that you know why email is still worth considering in 2024, regardless of your expectations or needs, let’s outline some of the best practices for using email in your business.

If a user has a negative mobile experience, they are 52% less likely to interact with your business. If you think email design on mobile devices tells a different story, you’re wrong. Its importance is increasing in all fields, especially with the increasing popularity of well-read methods and creative solutions.

It’s nothing new that mobile browsing is slowly but surely surpassing desktop browsing. This means that individuals will be checking their emails on their mobile devices as well. Therefore, the importance of improving your mobile experience cannot be overestimated. It should be perfect.

A shift to visually appealing email designs could be one of the marketing trends to watch in 2024. Gone are the days when newsletters were stuffed with irrelevant details and content. These days, a strong email content strategy is just as essential as an eye-catching newsletter design.

Our readers receive a large number of emails every day. Yours is just one of them. To make your email look better, you can take the following actions:

• Relevance and simplicity: Keep your emails short and direct. As soon as your reader opens your email, explain why it’s relevant to you.
• aesthetics: Make your emails visually appealing by using elements such as optimized photos, graphics, and web-safe fonts.
• Programmatic native advertising: One option for monetizing email is to incorporate programmatic native advertising, which blends seamlessly into your content without intruding on users.
• Dark mode: Dark mode is growing in popularity as consumers become more aware of the eye strain that displays can cause. More than 44% of marketers have already considered dark mode when creating, and this widely used feature has evolved from a fad to a necessity.

It seems obvious, but not everyone uses beautiful design to improve the performance of their email campaigns. Consider using user-friendly email marketing tools to ensure your campaigns have a modern and user-oriented design.

• Hint: MailChimp is known as the go-to email design platform. There are tons of different templates that you can easily edit and continually test to measure and improve your results.

Email marketing automation ensures uniform and consistent communication between your brand and your subscribers. Additionally, give the client permissions to the inbox. Automated email campaigns typically perform better than non-automated email campaigns. A sequence begins when a user performs a specific step. Automated process emails are sent more responsively, resulting in a friendlier communication experience.

You can access many other features including but not limited to:

• Ability to build contact lists with proper segmentation
• Ability to send a series of automated emails to clients.
• Tracking capabilities to understand how consumers interact with your emails.

To send the most accurate automated emails, you need to maintain an organized email list, templates, and client data. Therefore, it is best to have a quality email marketing automation platform in place to keep track of these steps.

As you already know very well, email marketing is still working. In fact, even in an era of growing privacy concerns and stricter privacy regulations, this is one of the best ways to connect with your target audience. Here are some reasons that explain its popularity:

• Provides a straightforward contact channel. Sent emails are delivered directly to the recipient’s inbox. You have a better chance of getting people’s attention compared to posting on social media or launching a paid advertising campaign.
• Very customizable. By segmenting your email list, you can send customized emails to different groups of subscribers. This allows you to deliver emails that are more engaging and relevant to the requirements of these subscribers.
• It is measurable. All email data such as open rates, click-through rates, and conversion rates can be tracked. Over time, you can use this data to make your email marketing efforts more effective.
• It’s reasonably priced. Last but not least, email is one of the most economical forms of digital marketing. Unlike sponsored ads or targeted social media campaigns, you don’t have to pay to increase your email reach. This makes email an affordable yet potentially most powerful marketing channel.

As you can see, email should still be essential to your advertising efforts in 2024 and beyond. Combined with other marketing efforts in your channel mix, you can ensure increased lead conversions and sales while taking your ROI to the next level.