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new york, February 13, 2024 /PRNewswire/ — 360PR+ is expanding its influencer marketing capabilities with the appointment of Meaghan Kehoe as Director of Influencer Marketing. Kehoe, who previously led influencer marketing at Wilson Sporting Goods, is responsible for leading 360’s customers from highly curated brand ambassador programs to large-scale creator-led content initiatives and activations. He will oversee the full range of influencer marketing for the company. 360PR+ is an early influencer program pioneer and has created countless successful and award-winning influencer programs for a long list of admired brands over the past 20 years .
“We have long recognized the value of influencers, with whom brands can forge genuine connections. That value has increased exponentially over the past 12-18 months as digital platforms evolve, and influencers 360PR+ Partner & commented:chief customer officer victoria renwick. “Meghan’s deep experience in both influencer marketing and social media, and her success as part of an integrated team, will help our clients fully benefit from investing in influencer marketing.” It will help you recognize it.”
While at Wilson Sporting Goods, Kehoe led influencer marketing and supported the brand’s wide range of products and initiatives, from its iconic tennis racquets to the launch of new apparel lines and store openings. wilsons flagship store new york. A champion of integration, Kehoe collaborated with social media, PR and branded events teams. wilson Maximize the value of creator content and influencer activations, especially during high-profile moments like the US Open, NBA All-Star Game, and Super Bowl. Early in his career, Kehoe worked at TPN and Mirum, where he managed influencer campaigns and social media channels for clients such as Takis, Dove, Ben & Jerry’s, and TRESemm.picture.
“360PR+ understands that the influencer marketing industry is always changing. One of the reasons I was drawn to 360 was to help brands evolve in this dynamic environment and create fresh, The ability to bring ideas and invest in the growth of influencer marketing,” Kehoe said. “There is a huge opportunity for brands to leverage influencers right now, as creators are appearing in more diverse age groups and other demographic segments, sharing more diverse experiences and perspectives, and using new technology. The platform makes it easy to onboard, scale, and measure influencers.” Impact. “
A Pew Research Center survey of U.S. adults found that 4 in 10 social media users follow influencers, and that number is higher among younger consumers, especially women. found. Additionally, Pew research found that a significant number of adults (3 in 10) have made a purchase after seeing an influencer’s post. Nielsen’s Trust in Advertising report notes that even more Americans say they trust influencers’ opinions about brands and products: 71%.
360PR+ has led influencer strategies and campaigns for clients such as Nintendo, Virgin Atlantic, Marchon Eyewear, Keds, BIC Skin Creative, Gerber Childrenswear, and Chicco. united states of americaStonyfield Organic, Pete and Gerry’s Organic, illy, Nasoya Foods, Juicy Juice, SUNNYD, Sagamore Spirit, Wellness Pet, Travelpro and more.
Approximately 360PR+
360PR+ is a fully integrated communications and marketing agency known for bold, headline-making and conversation-driving campaigns targeting the most trusted global brands and forward-thinking market challengers. . Her 360PR+, a certified women-owned business, has offices at: boston, new york and Philadelphia A partner of PROI Worldwide, we provide reach and expertise to clients in over 100 cities around the world. For more information, please visit www.360PR.plus.
Source 360PR+
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