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Nearly 13 million small businesses in the United States are owned by women. These companies employ approximately 10 million people and generate annual revenues of approximately $1.8 trillion. In recent years, about half of all new businesses are created by women entrepreneurs. Black women are leading the charge among this group, starting businesses at nearly twice the rate of women in general.
However, despite the remarkable progress women entrepreneurs have made, being a female business owner still comes with unique challenges, such as raising capital, facing bias, and balancing work and family responsibilities. The women entrepreneurs profiled here found creative ways to overcome these challenges and succeed with the help of Verizon Small Business Digital Ready.
camilla sanders
Founder and CEO of Greater Than Equal, Nashville, Tennessee
Camilla Sanders, founder and CEO of Greater Than Equal, a Nashville-based consulting and event management company, focuses on causes and industries she is passionate about, including the arts, racism and climate justice, and fashion. I’m guessing. Her company helps impact businesses and creatives connect with their audiences. “The more passion you have, the better your work will be,” she says.
But as a black woman, Sanders hasn’t always felt welcome in the startup and venture capital field, which tends to be dominated by white men. “In some places, people may be looking backwards at you. You can tell by the look on their faces that they’re asking, ‘Why are you here?'” Sanders said. explains.
Facing this challenge head-on, Sanders embraced the idea of occupying space. In other words, “Keep going to events full of people who don’t look like me and who don’t always welcome me. I hope that happens soon.” I’m the one in this room. It’s not just that,” she says.
Seeking a more level playing field, Sanders has found critical support from Verizon Small Business Digital Ready. A course on financial forecasting helped Mr. Saunders improve his business model and revenue streams. She was able to channel her efforts into a consistent source of income, such as her year-long contract. The results were dramatic. In 2023, her business’ sales increased by 78%. She predicts that her sales will increase by her 300% in 2024.
This strong financial foundation allows Ms. Sanders to devote more time and attention to helping others turn their creative, cause-based dreams into reality. I’ll tell you what happened. In her words, she “can’t pour from an empty cup.”
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