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Today’s ExchangeWire Digest: 74% of marketers use AI for content creation. Australian advertisers take a stand against greenwashing. EU demands more transparency into music streaming platforms’ algorithms…
Nearly three-quarters (74%) of marketers are using AI for content creation, according to a new study by the World Federation of Advertisers. Marketer Enthusiasm He is rated 7 out of 10. Most are “cautiously optimistic” about their ability to foster growth. The data reveals that for 58% of marketers, the use of AI for personalization and customer experience is a priority. AI is also used by 45% of respondents to gather consumer insights.
Australian advertisers are looking to combat greenwashing as consumers become increasingly concerned about corporate social responsibility. Last year, the Australian National Advertisers Association began a review of its Environmental Claims Code to ensure it reflected local community standards and international best practice. A draft document has now been published for public comment, with the aim of providing the public, government and industry with further opportunities to help shape standards around environmental claims.
Meanwhile, in Europe, the EU is pushing for new rules to make music streaming more fair and transparent. The proposed bill would require streaming platforms to publish their recommendation algorithms. It would also require platforms to disclose whether a song was created by AI. Last week, MEPs voted 532 to 61 to adopt a new resolution.
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