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Marketing and branding specialists 80/20 and CS Marketing & Sales Solutions have entered into a collaborative partnership to collaborate on expansion, growth and innovation strategies for global brands. Led by Vietnamese strategist Quynh Nguyen and German entrepreneur Corinna Seidel, the partnership leverages their expertise in corporate and advertising to navigate the dynamic market between Asia and Europe. The aim is to increase awareness and increase growth of those who gate.
The partnership is strategically focused on key Asian markets such as Singapore, Hong Kong, Vietnam and Indonesia, as well as key European markets such as Germany, France and the Nordic countries.
“We not only understand the labor dynamics and mindsets of both continents; our teams are deeply immersed in the projects and thought processes of our clients around the world,” Seidel said.
“We don’t just hand over missions at the border.”
Mr. Nguyen further added, “Companies expanding and growing their businesses on other continents face unique challenges in bridging and aligning perceptions of communication at all levels. Our international and technical expertise Knowledge helps companies achieve the perfect balance between global brand strategy and local market strategy.”
This partnership provides a comprehensive approach to go-to-market and business growth strategies, including market research, brand and marketing strategy, cultural sensitivity, innovative design thinking, and dynamic cross-media communication strategies.
The two founders are particularly focused on industries where their shared experience is strongest, such as logistics, engineering, automotive, healthcare, and consumer goods.
“Our collaboration is a powerful combination of my background in corporate and regional marketing in multinational companies and Quinn’s expertise in the global advertising industry,” Seidel said.
“Our complementary combination of technical and industry experience makes us a very strong duo.”
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