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Flintlock Marketing, the UK’s leading brand strategy agency, has announced an update on its local project with Stone Pillow, a West Sussex-based charity supporting people experiencing homelessness.
Chichester, UK –News Direct– Prodigy Press Wire
Leading UK brand strategy agency Flintlock Marketing has completed a project with Stone Pillow, a West Sussex-based local charity supporting people experiencing homelessness, in the lead-up to the festive season.
Flintlock Marketing describes its approach as “strategic clarity,” combining communication, research, creativity and collaboration to help businesses and organizations clarify their core brand messaging and direction. We are working on this.
Stone Pillow is a charity founded in 1989 by the congregation of St Richard’s Catholic Church in response to the tragic death of a young homeless man, and is committed to the important work of enabling people to strive for a brighter society. We wanted to find a way to raise awareness and further our mission. , a restored future.
Collaboration between Flintlock Marketing and Stone Pillow
Prior to working with Flintlock, Stone Pillow had previously revised its internal strategy and devised a five-pillar pathway for how it supports homeless and vulnerable people moving forward. However, expertise was required to decide how to approach the charity’s branding, website and communications to better reflect the progressive strategy behind the organization.
Mr Flintlock was selected following a tender process and Debbie Jupe, Head of Fundraising, Communications and Partnerships at Stone Pillow, said:Stonepillow chose Flintlock to partner with them on a brand refresh and new website based on their diverse skills and desire to understand the essence of the organization. ”.
The Flintlock team conducted an internal audit to pinpoint brand insights and highlight areas of communication that could benefit from revisions.
As a brand marketing expert, Mr Flintlock feels it is essential to bring the human stories behind charities to the fore, values connection and is the person charities rely on to support their fundraising efforts. We’ve created a website that resonates with our audience.
During this process, Mr Flintlock undertook an in-depth research project, analyzed other local charities and activities, spoke to volunteers, partners and service users in rehabilitation centres, hubs and hostels, and discovered the deep underlying causes. I found hope and positivity.
The new Stonepillow website was launched in December 2023 as the basis for the charity’s winter campaign. This website is accompanied by a fundraising film that shows supporters how their support directly impacts transformative outcomes for recipients, based on real-life experiences and calls to action. I am.
Core services provided by Stonepillow
Stonepillow is not a reactive service based solely on providing housing, food, and companionship; we aim to prevent people from becoming homeless as much as possible, and provide resources and encouragement to help people recover and recover. , offers a five-pronged approach aimed at providing support. and settle down.
We operate two hubs in Chichester and Bognor Regis and a further two hostels alongside a resource hub in the latter, providing access to basic needs such as drop-in centres, crisis support and signage to charity partners and organisations. We are taking measures.
The hostel has shared facilities and sleeping quarters, is open 24 hours a day, and medical services and counseling are among the supports available through the resource hub.
It is vital that we are clear about the importance of these services and the long-term impact they will have on local families and communities, said David Coulthard, Stone Pillow Chair. .We may not have been Flintlock’s highest spending customers, but they still really cared and went the extra mile to give us what we needed. He gave it to me.‘.
Support for clarifying the branding of companies and organizations
Flintlock Marketing is a dynamic brand marketing built on the philosophy of finding the spark in every client and applying exploration and creative thinking to understand the unique aspects that make every organization special. It’s a team. They consider how these core values can be translated into motivation and engagement.
Tasha Gladman, co-founder of Flintlock, said:During the initial discovery phase, I found a lot of inspiration for Stonepillow’s work. We found a leadership team with deep knowledge, belief and passion, listened to the stories of our volunteers and those supported, and understood the impact this charity has on all stakeholders.
Our process included refreshing the charity’s color palette to capture the positivity it represents. We used images of the Stonepillow team, fundraisers, and services to provide insight into real moments that matter.
Following our collaboration, the charity’s branding, communications and website truly reflect the warmth and hope that Stonepillow stands for. We are delighted and honored to work with this wonderful charity and help them raise even more awareness. We encourage you to learn more about Stonepillow and support us in any way you can.‘
Flintlock is a specialist UK brand marketing and branding agency. We combine pure creativity, professionalism, expertise and skill, distilling the knowledge and value provided by our amazing team to create brand strategies that feel like home and that make you who you are. Summarize who you are and how to communicate those intangibles to your target customers to make your business successful. A brand they would choose over anyone else.
Media contact:
Tasha Gladman
01243 573600
flintlock@postpr.co.uk
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Source Company – https://www.flintlockltd.com/
Release ID: 854872
View source version on newsdirect.com: https://newsdirect.com/news/flintlock-marketing-supports-charity-stonepillow-to-improve-homelessness-fundraise-630429488
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