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Generative AI (GenAI) could take over 30% of traditional marketing’s day-to-day tasks by 2027 in Asia Pacific, excluding Japan, according to a new report from IDC.
According to the report, GenAI will take over tasks such as SEO, content and website optimization, customer data analysis, segmentation, lead scoring, and hyper-personalization.
Approximately 37.8% of chief marketing officers (CMOs) said they have already started implementing GenAI technology.
Additionally, 51% of CMOs highlighted that their top business goal over the next 12 months is to improve lead generation through improving the quality of content marketing.
AI will drive greater automation across marketing tasks and ultimately transform the role of marketers, allowing them to leverage better skill sets and cross-functional collaboration across teams.
“There is a clear shift toward marketers expanding capabilities such as storytelling and data analytics, and increasing cross-functional collaboration with other teams such as IT, sales, and operations toward the concept of a dream team.” Change is going to happen,” Lavanya said. Jindal, Research Analyst, CX, MarTech, and Value Streams at IDC.
“Generative AI acts as an enabler by facilitating the automation of manual tasks such as SEO, content, and website optimization,” Jindal added.
In an effort to reduce content ingestion, the report says that by 2026, more than 50% of consumers will use AI to discover, evaluate, and purchase most of the products and services they need through their mobile devices. Probably.
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