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Home»Marketing»NASCAR fans break down Tony Stewart and SHR’s latest marketing campaign for 2024 season
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NASCAR fans break down Tony Stewart and SHR’s latest marketing campaign for 2024 season

The Elite Times TeamBy The Elite Times TeamJanuary 7, 2024No Comments3 Mins Read
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Since the introduction of the seventh-generation Next Generation Cup Car, Tony Stewart’s NASCAR Cup Series team has struggled for results. Ford Entering his third year competing with his Mustang, Stewart-Haas Racing not only has a new driver lineup, but also reinvigorated confidence.

But NASCAR did not reciprocate the same competition against the Kannapolis, North Carolina-based team. As seen in a recent social media campaign conducted by SHR, fans were quite confused by his series of posts defining SHR’s core values.

NASCAR fans found the social media campaign run by Tony Stewart and Gene Haas’ team quite “upsetting.” The community was not intimidated by what seemed like a desperate attempt by the team. Some of the best responses are listed below.

“This is disgusting.”

“There’s nothing wrong with a team having a great season, but this… this is bad.”

“I’m sure one of them will be in the top 20 in points.”

“They’re not going to apologize for finishing 27th.”

“I’d like to feel bad for them…but when a celebrity calls multi-million dollar advanced simulation software ‘video game BS’ on Twitter, that’s it.”

Fans on Twitter felt similarly about Tony Stewart’s NASCAR Cup team.

“We’re seeing boomer-style advertising campaigns masking serious problems within the store.”

“‘We Don’t Care’ Runs PR Campaign After Fans Criticize Your Poor Performance”

“Looks like we’ve reached the cheesy quotes and photos part of the NASCAR offseason.”

“Show, don’t tell.”

“OK Admin, read the room lol. These posts are awful. Even your own fans are doubting themselves. Please stop. SHR focus on the task at hand. You have to, okay? Stop posting these.”

It remains to be seen how well teams will respond to social media backlash with results during the 2024 NASCAR Cup Series season.

What is Tony Stewart’s favorite car to race?

In a recent video uploaded to X by TSRnitro, former Cup Series driver turned NHRA drag racer Tony Stewart touched on the race car he enjoys most.

Tony Stewart, who has been behind the wheel of race cars in several different genres, sticks to the world of grassroots racing and says:

“My favorite car of all time is still a Midget, and my favorite place to run a Midget is still the Chili Bowl. It creates excitement and when your car runs, it’s a great feeling ‘blow up all over the place. ”

The 2024 Chili Bowl Nationals will also begin next week, with Cup Series drivers such as JJ Yeley and Chase Brisco scheduled to take part in the famous dirt track event.

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Edited by Akshay Saraswat




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