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Wizards of the Coast has acknowledged that “some AI components” have been used in recent marketing artwork and announced that it will reconsider how it works with vendors on promotional creative efforts.
For those of you who aren’t familiar with the situation, Wizards of the Coast announced a new marketing campaign for Magic: The Gathering, and people are saying it’s misguided and almost misguided. I noticed it right away. AI created some or all of it.
In a now-deleted post on X/Twitter (via PC Gamer), WotC denied that the art was made with AI.
“We understand that fans may be confused as it is a different style than the card art, but we stand by our previous statement,” WotC wrote. “This art was created by humans, not AI.”
WotC has now admitted that “some AI components” have infiltrated the images.
Now, when I said earlier that the marketing images we posted were not created using AI, I was wrong. Read more. (1/5)
— Magic: The Gathering (@wizards_magic) January 7, 2024
“I was incorrect when I said earlier that the marketing images I posted were not created using AI. Read more.” wizards of the coast wrote on X/Twitter. “As our hard-working community has pointed out, some AI components currently appearing in industry-standard tools like Photoshop are Marketing seems to have slipped into his creative.
“Although the art is provided by vendors, it’s up to us to make sure we deliver on our promise to support the amazing human ingenuity that makes Magic great. We already have. We have made it clear that we are looking for contributions from artists, writers and creators.”
This isn’t the first time WotC has been embroiled in AI-related controversy, as there was a debate in late 2023 about whether some of the art in the 2024 D&D Player’s Handbook was created with AI, so some people claim As I did, I found an image of a dwarf who lost an arm.
You can check out some of the most promotional images of the issue in the post below. @MarcoMA4PS It says, “We suspect the entire advertising campaign was created using A/I-generated images and retouched to look like man-made artifacts.”
My guess is that the entire ad campaign was created using A/I-generated images and retouched to give it the feel of a man-made artifact. pic.twitter.com/St5bXhcXfu
— MarcoMaps Bernardini (@MarcoMA4PS) January 6, 2024
This latest controversy has led some WotC artists to say they won’t work with the company if it plans to use AI like this in the future. One such artist is jason rainbill He recently wrote after WotC’s apology: “This is what I was hoping would happen, so overall it’s good news. I’ll be keeping an eye on how vendor relationships are evaluated going forward. Remove Ads will be removed or replaced.”
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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @Adam Bankhurst And even more Twitchy.
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