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Marvel is having a crossover with Magic: The Gathering, but not everyone is happy.
Wizards of the Coast has acknowledged the use of AI in Magic: The Gathering’s marketing art, validating community doubts about the work.
Magic: The Gathering’s artwork is one of the most distinctive aspects of the game, featuring detailed illustrations of planeswalkers, monsters, and landscapes.
Wizards of the Coast has long worked with artists to create some of the most iconic artwork in the fantasy genre, including the trading card game Magic: The Gathering as well as the tabletop role-playing game Dungeons & Dragons .
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However, the artwork in a recent marketing post from MTG’s official Twitter account has caused concern among fans. Many people pointed out that the image appeared to have been created with generative AI.
WotC quickly quelled these concerns by issuing a statement of opposition. The only problem is, it turns out they were wrong. The company has since apologized to fans and promised to do a better job supporting human artists.
“We would like to thank our engaged community for pointing out that a recent series of marketing images may contain elements of generated AI,” the company said in an official statement. We’re rethinking the process of how we work with vendors on marketing creative.
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Wizards of the Coast also said it would “rethink” its “process” for working with vendors on marketing projects in the future.
The company had already pledged to ensure it supported human artists after it was revealed that the images for the upcoming Dungeons & Dragons Player’s Handbook were completed using AI.
Their decision not to utilize AI was well-received by fans and followers alike. Artists within the community.
Wizards of the Coast strives to stay true to its goal of “always standing by man-made art and artists.”
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