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Tomorrow’s 6th anniversary of Jamaica Blue Mountain Coffee Day will be celebrated under the theme ‘The Perfect Brewing’, with several special events both locally and internationally continuing throughout the month.
Jamaica Blue Mountain Coffee Day was first introduced in Japan by All Japan Coffee Importers of Jamaica (AJIJC) in 2018 with the theme “Jamaica Blue Mountain, King of Coffee and Beans of Victory”.
In a message to mark the day, Norman Grant, Chairman of the Jamaica Coffee Exporters Association (JCEA) and CEO and Managing Director of Mavis Bank Coffee Factory, said the celebration was a milestone for the industry’s 5,000 coffee He said this will be done in collaboration with farmers. the Jamaica Agricultural Products Regulatory Authority (JACRA), the Jamaica Promotion Corporation (JAMPRO), the Ministry of Agriculture, Tourism and Foreign Affairs, and his AJIJC.
collaboration
“On behalf of JCEA’s members and 5,000 coffee farmers, in collaboration with AJIJC, the Jamaica Agricultural Products Regulatory Authority (JACRA) and JAMPRO, I would like to celebrate our 6th observation and wish you a very happy Jamaica Blue Mountain Coffee Day. Other local and global stakeholders, including Mission.This year we celebrate with the theme “Brewed Perfection.” This year’s celebrations are particularly significant given the numerous milestones celebrated by our trading partners, JCEA members and industry stakeholders. These include his centenary achievements of Mavis Bank His Coffee Factory Limited (MBCF), which was established in 1923,” Mr Grant said.
largest importer
Mr. Grant went on to say, “Japan has grown to become Jamaica’s largest importer of coffee, importing well over 70 percent of its production on an annual basis. and Japan will celebrate 60 years of diplomatic relations between the two countries, with Ambassador to Japan, Her Excellency Shona Kay Richards, at the helm. Therefore, on behalf of the Association, I would like to take this opportunity to congratulate Mavis Bank Coffee Factory Limited on this remarkable achievement and join with the people of both Japan and Jamaica and all interested parties on this important occasion. Celebrate the monument,” he noted.
Increase in production
Mr. Grant was positive about Blue Mountain Coffee’s production increase, with production increasing by “more than 17% from 240,000 boxes in 2021-22 to 285,000 boxes in 2022-23.” He said the industry is currently focused on expanding production as well as marketing of Jamaica Blue Mountain Coffee and Jamaica High Mountain Coffee with the aim of increasing production from the current 270,000 boxes to 450,000 boxes per year. Ta. He will invest $1 billion in the coffee sector over the next five years to deliver growth over the next four years,” Grant said.
He said these efforts have helped Jamaica’s coffee industry increase its revenue from over US$25 million per year on a weighted average of the past 15 years to US$50 million per year, with an annual growth rate of 5. It added that it would increase by a percentage. Next 10 years.
“This will significantly create a $100 million annual sales industry for the coffee industry, return it to consistent profitability, and help improve the economic outlook for 5,000 farmers, thousands of farmers, and the coffee business. You will.”
Mr Grant said JACRA had predicted a volume of 300,000 boxes for the 2023-2024 crop, but due to bad weather over the past two months, which was the peak season for the crop, the losses the industry would incur would be from 2023 to 2024. It is estimated that this will occur by 2024. Farm gates amount to at least 50,000 boxes, and farm gate crop losses amount to $480 million. This is not only due to high transportation and other production costs directly related to poor infrastructure (roads) in the Jamaica Blue Mountains region, which straddles the parish of Portland, but also to future losses of cherry fruit. It was made worse by the loss of trees. St. Thomas and St. Andrew, he said.
development
Mr. Grant further explained that these capital investments will benefit Jamaica’s Blue Mountain and High Mountain coffee industries, and the country as a whole, “through import substitution, job creation, and the development of local and national economies.”
The JCEA President called on the government and its agencies to devise a program for the development and maintenance of road infrastructure in the Jamaica Blue Mountains region. “This will help the region achieve the potential of earning over $100 million in foreign exchange each year.”
Mr. Grant also used this opportunity to urge the Ministry of Agriculture to release seedlings, fertilizers, chemicals and other inputs to Jamaica as a priority for the recovery of crops worth $1 billion over five years.・We requested that a retention program (CREP) be implemented immediately. Coffee farmers as part of a program to rebuild/revive the coffee industry.
Activities to mark this year’s Jamaica Blue Mountain Coffee Day include a newspaper supplement, a radio interview with the JCEA President, coffee tastings and presentations at Café Blue on Constant Spring Road, and the hosting and exhibition of the Jamaica Blue Mountain Coffee Festival in Devon. Includes meetings. House, discounts and tastings at JaBlum Coffee House, 2 Oxford Road, Jamaica Blue Mountain Coffee by JACRA, Jamaica Standard Products and JABLU at Norman Manley International Airport and Sangster International Airport tasting, Jamaica Blue Mountain Coffee Day Celebration at the Jamaican Consulate General in Miami, and Jamaican Blue Mountain Coffee Day Celebration at the Jamaican Embassy in Tokyo. Jamaica Blue Mountain Coffee Day Celebration in Beijing, China.
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