[ad_1]
What internships did you complete while in college? Is it too long ago to remember?Did your time as an intern open the door to your first full-time role, or did it give you the confidence that this was the right path, or at least to show what you’ve been up to? Did you do it? do not have What do you want to do with your life?
For all these reasons, real work experience is very important for students. But it’s especially important when it comes to the topic of marketing in 2024. Internships with companies give students the opportunity to get acquainted with the reality of the professional path they are about to embark on after their final graduation, giving them a period of 3 months, 6 months or a year. The exam is behind them. Even while working in the weeds of administrative duties, students are exposed to the nuances of various industries, shop conversations, and a long list of potential career paths to model.
Becoming a marketer is a popular career path in Australia. Over 80,000 Currently employed.This number is expected to be growing up 11.4 more That percentage will increase over the next two years. For some reason, students are highly attracted to marketing. And while most “marketers” graduate with relatively similar qualifications, they will be evaluated differently based on one important factor: their work experience. An internship can be the deciding factor in whether or not you get invited to a job interview. In-curricular internships have been shown to have the following effects: increase chances By 11.4 percentage, but in extracurricular internships increase chances By 14.3 percent.
money and time
An internship increases your chances of getting a seat at the table and landing that dream role (or at least a stepping stone towards it).Imagine 2 grams freshly mintedA student with exactly the same grades applies for the position of Marketing Coordinator at Qantas. One student completed her three internships across a variety of industries and roles, including work experience at a competitor. The other person has no internship experience.
In my anecdotal experience as a university marketing lecturer, many more students fall into the latter category. Some attribute this to laziness or lack of direction. After talking to hundreds of students, I boiled down the problem to money and time.
Australia has sent thousands of people with degrees. Pushing students into poverty. The people hardest hit by rising inflation are: Vulnerable groups including students. this ABC report 75% of Australian universities say they acknowledge the rising cost of living is having an impact on students, with a third reporting increased demand for financial aid. Students juggle commitments with schoolwork, part-time jobs, rent, family, and extracurricular activities.still History of unpaid work experience in Australia It looks like this is here to stay – just look at the majority of brands offering marketing internships. linkedin today.
Why paid internships are worth it
The biggest reluctance for companies to pay interns even the lowest possible wage ($23.23 per hour) is lack of experience and time spent on on-the-job training. However, this idea ignores all the value that interns bring to a business and shows a lack of understanding of how to effectively utilize them (a topic for another day). He lists three reasons why it’s worth paying for a marketing intern today.
1. Increases intern engagement
There is lots of stories A bad experience with an intern who had poor grades and was not engaged.A paid internship will help you: Increase engagement and productivity. It also enables staff to reduce bias and hold higher professional standards to their work, a win-win for business productivity and student learning.
2. Expand your talent pool
Internships are known to be one of the best sources of talent. Attract and retain top talent. Paying to intern allows more students to access this opportunity they otherwise wouldn’t have. This will result in a more diverse range of students applying, rather than just those with the right means and networks applying.
3. Supports a fairer intern market
This may be a good thing for small businesses and may be low on their priority list, but I doubt that large multi-billion dollar multinational corporations that support world peace can make it happen. expect unpaid work For your reference. Paying students for their time contributes to the economy and supports the next generation.
Business perceptions of interns need to change. For $176.56, you will receive a paid internship for one full business day and gain exposure to a wide range of young marketing leaders. What business problems can you solve right now? What projects can you outsource to them instead of owning them yourself? Bring fresh thinking, new ideas, and the next group of leaders into your business What should I do?
Tom van Leeuwen is corner marketing.
[ad_2]
Source link
