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According to a recent report from the International Data Corporation, 30% of traditional marketing routine tasks could be taken over by generative artificial intelligence in Asia Pacific (excluding Japan) by 2027. These jobs include search engine optimization, content and website optimization, customer data analysis, segmentation, lead scoring, hyper-personalization, and more, according to the report.
According to IDC research, 37.8% of chief marketing officers said they have already started implementing GenAI technology. Additionally, 51% of CMOs said their top business goal for the next 12 months is to improve lead generation through improving the quality of content marketing.
The marketing environment in Asia Pacific (excluding Japan) is evolving to become more data-driven. With factors like GenAI, marketing content fatigue, cookie phasing out, and the shift to an open advertising ecosystem, CMOs and CIOs are staying informed about evolving trends and how they will impact marketing and IT functions. The report suggests that you need to stay up to date with the latest information.
IDC predicts that AI will drive greater automation across marketing tasks, ultimately transforming the role of marketers and leveraging better skill sets and cross-functional collaboration across teams. doing.
The report states that A2000 will leverage data and AI to automate 30% of buyer behaviors across marketing and sales by 2028. By 2026, more than 50% of consumers will use their AI to discover, evaluate, and purchase most products and services through their mobile devices.
With pervasive sentiment and intent AI, by 2026, 50% of A500 companies will conduct every marketing journey as a real-time, two-way conversation, increasing lead-to-purchase conversion by 40%.
In the short term (2024-2026), the focus will be on consumer-controlled AI, zero- and first-party data creation, a more open advertising environment, and intelligent journey orchestration with contextual conversations. It will be done. The long term (2027-2029) is expected to see a shift towards automation of traditional marketing tasks, adoption of hosted communities, quantum sensing and intent AI, expansion of marketer skill sets, and increased collaboration. The book shows.
“There is a shift towards marketers expanding their skill sets to include capabilities such as storytelling and data analysis, and increasing cross-functional collaboration with other teams such as IT, sales, and operations towards the concept of a dream team. We will see a clear shift. Generative AI will act as an enabler by increasing the automation of manual tasks such as SEO, content, and website optimization,” says IDC’s CX, Martech, and Value Streams. said Lavanya Jindal, Research Analyst.
According to the report, by 2026, 55% of A1000 companies will adopt trust-based marketing programs to leverage better data from the ground up and first-party data to improve marketing profitability by 40%.
By 2027, 30% of marketers at A1000 companies will have a combination of skill sets in data analytics, experience design, storytelling, and creativity. Additionally, 50% of his CMOs in A1000 organizations will be primarily judged on their ability to deliver outcomes for customers, and 30% will need to evolve to become customer orchestrators.
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