Terra appoints Tapasya Sharma as global head of marketing and digital at ET BrandEquity

Terra, the maker of eco-friendly luxury personal care products, has announced the appointment of Tapasya Sharma as Global Head of Marketing and Digital.

In his new role, Sharma will lead Terra’s marketing and digital initiatives globally, with a focus on growing the brand’s presence in existing and growth markets through effective communications and immersive brand engagement strategies, the company said. said in a press release.

Sharma’s strategic vision and proven expertise in the marketing space make her an invaluable addition to the Terra team. She will play a key role in driving the brand’s growth, particularly in the Indian market, where Terra aims to connect with more consumers seeking quality baby care products, the company said. added.

Commenting on Sharma’s appointment, Bhavesh Ambani, Country Head of Terra, said: “We are excited to welcome Tapasya Sharma as Global Head of Marketing and Digital. Her deep experience and innovation bring her to the role. “This approach aligns seamlessly with Terra’s commitment to providing environmentally responsible services.” We look forward to her leadership contributing significantly to Terra’s global expansion and increasing our brand awareness. ”

Mr. Sharma said, “I am honored to be a part of Terra, a brand that has redefined eco-friendly personal care across the world. We are connecting with conscious parents in India and abroad and providing them with quality babies. We look forward to contributing to the brand’s journey by providing this.” Care products that match their values. ”

Sharma’s role includes developing and executing strategic marketing campaigns, driving digital engagement, and strategic collaboration with media and other channels to communicate Terra’s commitment to sustainability and quality to audiences. Includes strengthening.