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A new Wall Street study finds that the club names Alphabet, Meta Platforms, and Amazon are best positioned to dominate the online advertising world this year. This result confirms our bullish stance on these three big tech giants. Analysts at TD Cowen said Tuesday they are confident Google’s parent company Alphabet can maintain its leadership position in digital advertising, based on responses to its latest survey of U.S. ad buyers. Ta. He added that YouTube should be able to gradually gain market share this year. The study, conducted late last year to gauge advertising trends for 2024, found that advertisers prefer Google search for several reasons, not least because the platform offers the highest return on investment. It turned out that According to Cowen research, Google Search was the platform of choice among ad buyers due to its best-in-class measurement and generative artificial intelligence tools. Analysts expect Alphabet’s fourth-quarter total revenue to rise 12.8% from a year ago to $85.8 billion. The company raised its price target to $170 per share from $155 and reiterated an outperform rating, which equates to a buy. GOOGL 5Y Mountain Alphabet fifth-year Jim Cramer was also excited about Alphabet stock from a technology perspective on Tuesday, pointing to fundamental strength. Based on what he called “one of the greatest charts” in a long time, he said “Alphabet may be ready for its next move.” The stock has been quietly climbing toward its November 2021 closing high of nearly $150 per share. In Tuesday trading, the stock rose 1.5% to close at about $141 per share. Starting this season, he has been encouraged by his YouTube, which has become the home of his NFL Sunday tickets. Alphabet makes most of its money from advertising. In the third quarter, YouTube ad revenue and Google search revenue exceeded expectations. Advertising dominance is one of the reasons we stick with Alphabet stock. We also like what we’re seeing from the growth of Alphabet’s services business, the recurring revenue that investors have come to expect from the tech giant these days. Google Cloud’s revenue was lower than expected in the third quarter, at a time when rival Microsoft and its Azure cloud were showing strength. However, at the time of its announcement in late October, it cautioned against getting too negative on Alphabet stock due to cloud weakness, with some of the weakness attributed to continued spending on optimization efforts. This is because it may be caused by. He broke discipline and sold Alphabet on January 2nd after last year’s 57% rally. He also sold a small amount of five other Magnificent Seven stocks he owned, including Meta and Amazon. META 1Y Mountain Meta Platform 1 Year The Cowen survey, which gathered responses from 54 senior U.S. ad buyers who advertise on digital and traditional advertising platforms, also prefers short-form video service Reels (Meta’s answer to TikTok). It was shown. “Meta’s focus on the growth of Reels will enable the company to increase its share of the business,” the analysts said, projecting Meta’s total revenue to rise 11.9% to 150.1 billion in fiscal 2024. I expect it to be USD. Meta’s advertising game is strong. Jim Watches Instagram AMZN YTD Mountain Amazon 1 Year On Amazon, 39% of Cowen Study Participants Expect E-Commerce and Cloud Ad Buyers Say They’re Interested in Advertising on Prime Video in 2024 Of advertisers who already spend money on Amazon, 43% plan to shift spending and increase spending on the platform this year. It is funded through TV budgets and other digital platforms. Given that Amazon is an e-commerce giant with over 200 million Prime members, we are confident that our advertising business can compete with other giant technology companies. I also like our corporate culture. This includes accelerating e-commerce delivery, reaccelerating Amazon Web Services’ cloud division, and continuing efforts to optimize costs. (Jim Cramer’s charitable trusts are long GOOGL, META, MSFT, AMZN. See here for a complete list of stocks.) As a subscriber to Jim Cramer’s CNBC Investment Club, Jim trades Receive trade alerts before you make them. After Jim sends a trade alert, he waits 45 minutes before buying or selling stocks in a charitable trust’s portfolio. If Jim talks about a stock on his CNBC TV, he will wait 72 hours before executing the trade after issuing a trade alert. The above investment club information is subject to our Terms of Use and Privacy Policy, along with our disclaimer. No fiduciary duties or obligations exist or arise from your receipt of information provided in connection with the Investment Club. No specific results or benefits are guaranteed.
An exterior view of Google’s new headquarters at 550 Washington Street in Hudson Square in New York City on January 9, 2024.
Michael M. Santiago | Getty Images
club name alphabet, meta platform, and Amazon The latest Wall Street research shows the companies best positioned to dominate the online advertising world this year.
This result confirms our bullish stance on these three big tech giants.
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