[ad_1]
home equity bankCanada’s leading reverse mortgage lender and federally regulated bank recently announced the hiring of a former employee. Canadian Broadcasting Corporation (CBC) newscaster Peter Mansbridge will serve as strategic communications consultant.
Mr. Mansbridge was the lead anchor of CBC News’ flagship broadcast, “The National,” from 1988 to 1992 and from 1995 until his retirement in 2017. His hire is aimed at revamping communications related to the bank’s reverse mortgage products. Open to Canadians aged 55 and over.
“The purpose of the partnership is to help home equity banks refresh the conversation about CHIP reverse mortgages in light of how retirement consumer preferences have changed in recent years,” the bank said in a statement. stated in a sentence. “In Home Equity Bank’s new campaign launching on January 8th, Mr. Mansbridge will take turns answering some of the biggest questions about retirement.”
In the 30-second TV spot, Mansbridge takes to the stage and answers questions from an audience of reporters. In a twist, the audience is made up of different copies of himself, reacting and reacting to his own words.
“Most Canadians prefer to age at home. As home values rise, this product can give people more choice than ever before. This includes: Options include leaving money behind, continuing to live in their home, paying for long-term support needs, and enjoying things like traveling – pursuits they care about,” Mansbridge said in an accompanying statement. Ta.
Mansbridge previously worked with the bank in 2021 to interview home equity corporate stakeholders about reverse mortgages and retirement benefits.
“Peter is helping us shape a great conversation with Canadians aged 55 and over,” said Vivianne Gauci, Senior Vice President and CMO of Customer Experience at HomeEquity Bank. “This conversation will help us understand and reach more people and help Canadians make the best possible choices for themselves.”
Home Equity Bank’s reverse mortgage ads have previously caught the attention of the U.S. reverse mortgage industry. After RMD first reported on some TV ads targeting seniors in Canada, company officials presented some of their work to U.S. industry members at an industry event in late 2019.
related
[ad_2]
Source link
