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The new movie Mean Girls is an adaptation of the Broadway musical based on the 2004 film, surprising some audiences who didn’t know the movie was a musical. Maybe they didn’t know about it because they were reluctant to promote it. Afraid of alienating the audience, they made the film look like a real musical.
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Some shocked “Mean Girls” viewers are going viral. One of his videos, originally posted to TikTok and later uploaded to X, depicting an audience member groaning and laughing when a character suddenly starts singing, was previously known as Twitter It has been viewed nearly 36 million times on the platform. Another theatergoer claimed that some audience members who disliked the music left early.
The new movie “Mean Girls,” which opens in theaters Friday, is a musical based on the Broadway show based on the 2004 film of the same name, but some theatergoers may not know it’s a musical. Some say it wasn’t. It wasn’t revealed in the trailer.
The official trailer for Mean Girls, released by Paramount Pictures in November, does not include any of the film’s original music, instead featuring a premise that says, “We’ll get him back!” However, the final trailer released last week included some of the original music (Paramount did not immediately respond to Forbes’ request for comment on this strategy).
Shaun Robbins, chief analyst at BoxOffice Pro, said some recent musicals such as “West Side Story” and “In the Heights” have failed at the box office, prompting movie marketers to improve their marketing materials. told The Hollywood Reporter that he was cautious about emphasizing the musical aspects of these films.
Other films that brought Broadway productions to the screen, such as Dear Evan Hansen (2021) and Cats (2019), failed at the box office.
Deadline reported that advertising for the musical “Wonka,” which was released in December, also downplayed the film’s musical elements because “the audience group generally dislikes musicals.”
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“If I were to explain the word musical in one word, people would have a pre-formed opinion. [characters] “The audience can be turned off because they’re singing every word,” one studio marketing executive told The Hollywood Reporter.
Contra
Movie studios sometimes avoid promoting musical films as musicals, but that doesn’t stop them from producing these films. Three of his films currently in theaters are musicals, including “Mean Girls,” “The Color Purple,” and “Wonka.” “Wonka”, which was released in theaters on December 15th, has achieved strong results with total worldwide box office receipts to date exceeding $470 million. “The Color Purple” has struggled at the box office after setting a record opening day gross of $18 million at the domestic box office on Christmas Day, but so far this season He has achieved decent results, including being nominated twice for the Globe Awards.
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Mean Girls is an adaptation of the Broadway musical based on the 2004 film based on Rosalind Wiseman’s book The Wannabe, starring Lenny Rapp as Regina George. In the same character, Angourie Rice plays Cady Heron. The film is written by Tina Fey, who is also the screenwriter of the original film, and she plays the teacher Ms. Norbury in both films. The film opened to mostly positive reviews, with Rotten Tomatoes giving it a score of 71% based on 110 reviews.
What to watch out for
How will “Mean Girls” perform at the box office? Deadline predicts that the film will be No. 1 at the domestic box office in its opening weekend, with a total box office gross of approximately $30 million. So far, previews have already grossed $3.25 million, Deadline reported.
References
Are studios shy about marketing musicals as musicals? (Hollywood Reporter)
‘Mean Girls’ is the queen of MLK weekends, but only gets to be the cool kid in January – Box Office Preview (Deadline)
‘Mean Girls’ opens Weekend Rules with over $3 million, ‘Beekeeper’ collects over $2 million – Box Office (Deadline)
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