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With a global portfolio of more than 100 unique wine and spirits brands, we are the world’s largest family-owned winery. Apply now! Our brand. your future.
Location: Modesto, California.Remote opportunities available for suitable candidates
Temporary part-time role
summary
Leads the development of annual commerce marketing strategies for assigned brands and/or portfolio of brands. Lead the development of programs (flows and recurring) to drive consumer awareness and conversion at the point of purchase across on-premises, retail stores, and customer.com (as appropriate) for assigned brands and portfolios. To do. Drives the timely creation and execution of programs that support the brand and portfolio vision. This could include POS elements, digital elements, partnerships, sell sheets/decks, hero creatives, activation playbooks, and brand activation guidelines. Leads brand activation through his IMP of assigned brands and portfolios. Based on your brand objectives, create a plan that includes your customer marketing and brand activation needs and requirements. Skilled in project management and agile marketing, creating inspiring briefs based on insight, he also serves as a subject matter expert for his marketing team. Strong cross-functional influence and deep involvement and accountability to the brand marketing team. Collect and apply insights from transferred and deployed commerce teams and all available data and insight sources. Drives the overall goals of commerce marketing and makes it easy for people to discover, buy, and enjoy our brands.
Essential features
This job description reflects the assignment of key functions by management. It does not prescribe or limit the tasks that may be assigned.
• Develop strategic recommendations for go-to-market and activation strategies through the Integrated Marketing Planning Process (IMP). Create an activation plan and playbook to return to a coordinated strategy. Develop programs or elements to leverage opportunities, competitive changes, or gaps to plan outside of IMP and within budget regarding brand equity/strategy. Launch the program in partnership with DRIVE/Sales Planning through Customer Marketing.
• Make recommendations based on tradeoffs and priorities.
• Deep understanding of consumer decision-making processes and related insights to provide a framework for strategies and programs.
• Stay updated with subchannel needs.
• Understand marketing plans and connect activations to brand-wide MarComm plans.
• Convert brand equity from BSP and other brand foundation materials.
• Share best practices among relevant stakeholders.
• Analyze and report on program effectiveness.
• Work with the DRIVE team to develop sales materials as needed.
• Ensure timeliness of all materials and communications.
• Create large scale yet agile programs that ensure A&P efficiency.
• Drive planning with consumer and customer insights for targeted execution.
• Drive innovative programming to drive efficiency and significant share gains.
• Serve as an expert in understanding and translating consumer decision-making processes into flows and recurring 360-degree programs. Work in an integrated manner with the MarComm and Digital teams to ensure program consistency.
• Leverage a variety of traditional and on-premises data sources to analyze relevant business drivers and implement best practices to measure channel success and ROI. In addition to competitive activities, we gather insights by observing and analyzing emerging trends in the restaurant/bar and retail industry.
• Manage A&P budget as assigned.
• Manage internal and external agencies associated with commerce marketing programs/brands.
• Manage marketing spend of all resources in a highly effective and efficient manner.
• Maintain satisfactory attendance, including timeliness.
• Responsible for understanding and complying with applicable quality, environmental, and safety regulatory considerations. If you are responsible for someone else’s work, you are responsible for ensuring their understanding and compliance.
• This job description reflects the assignment of key functions by management. It does not prescribe or limit the tasks that may be assigned.
Basic function standard
• Demonstrate intrapreneurship and ownership behaviors:
• Intrapreneurship is an entrepreneurial spirit within an established company. This includes behaviors such as thinking boldly, taking appropriate risks, learning from mistakes, showing initiative, and encouraging and reinforcing innovation.
• Ownership refers to behaviors that include setting high expectations, promoting open discussion, and holding oneself and others accountable.
Supervisory responsibility
• Not applicable
qualification
To perform this job successfully, individuals must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities needed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Gallo will not sponsor this position or any future employment-based visas.
minimum qualifications
• Master’s degree plus 4 years of experience (reflecting increased level of responsibility) in communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales. OR Bachelor’s degree plus his or her 6+ years of experience in communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales with an increased level of responsibility. Something to reflect. Or her four years of experience at Gallo, which reflects an increased level of responsibility, in addition to her bachelor’s degree. or a high school diploma or state-issued certificate plus her 10 years of experience in communications, finance, marketing, supply chain/supply planning, process development, new product development, project management…
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