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Holly Davis and CJ Miller of Horsefly
For over 30 years, I have taught my clients that if you are forced to choose between a great product and great marketing, choosing marketing is better for financial success, but not for your soul. I have always said that it is an excellent product. Of course, it’s best to have both.
The case for charities is completely different, but one thing remains the same. That means quality marketing communications play a critical role in our ability to consistently raise ongoing funds to fulfill our mission. Complicating this is the reluctance of donors to fund “overhead costs.” Therefore, paying for marketing services at the required level is problematic.
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Casa
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Blessings of Citrus County
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Jesse’s Place
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Citrus County Education Foundation
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