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Hanuman’s marketing director spoke candidly about the differences in the marketing strategy chosen for Prashant Varma’s film and Adipurush. read!
Recently, another mythological film called ‘Hanuman’ hit the screens and is receiving rave reviews across the country. Helmed by director Prashant Varma, the film stars Teja Sajja, Amrita Iyer, Varalakshmi Sarathkumar, Vinay Rai, Venera Kishore, Satya, Getup Srinu, Raj Deepak. – Shetty plays an important role. While the film has been praised by critics and audiences for its gripping plot, some have compared it to Om Raut’s Adipurush.
At the time of the film’s release, netizens trolled the director and asked him to take hints. For those not in the know, Adipurush was the target of criticism and trolls, especially for its satirical portrayal of Ravan, played by Saif Ali Khan. Now, in a new interview, the film’s director Prashanth Varma opened up about the marketing strategy, saying that the makers have made the film with “pure intentions”.
Hanuman’s marketing director Varun Gupta revealed that the strategy for the film was completely opposite to what the makers had for Adipurush. He told Zoom TV, “The marketing strategy for Hanuman was the opposite of that of Adipurush. Whereas ‘Adipurush’ was aimed at being India’s biggest film based on an Indian epic, ‘Hanuman’ was a big hit with the audience. It was positioned as a low-budget film made with pure intentions hoping for good reviews. This is where marketing strategy, positioning and pitching come into play. I did it for both Adipurush and HanuMan But situations are different. So every movie has to be pitched differently.”
Hanuman’s marketing head also mentioned the Adipurush debacle and said that if people had liked the film, they would have made it a 500-crore film, but they were offended. But people who make movies with pure intentions are never wrong.
“Adipurush and Hanuman gave a clear message that people will watch movies only if they are good and have good intentions. People come for the entertainment only. If they had come for the emotion, Adipurush would have made 500 billion. But in reality, they are angry with the movie. So I think people who make films about religion with pure intentions never fail,” he further said.
He further revealed that what worked in Hanuman’s favor was when the makers released the film early and people showed great support. He added that the marketing strategy for Hanuman was not to oversell the film as they were already calling it a small film.
Back to the topic, how many of you agree with HanuMan’s Head of Marketing? Let us know.
Stay tuned to Koimoi for more interesting updates like this!
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