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IMAX has appointed Ann Grove as its new chief marketing officer.
The veteran Hollywood studio executive will oversee all brands, film marketing, creative and social media for the global entertainment technology platform. The platform has bounced back strongly from the pandemic thanks to strong demand for the big-screen experiences it offers.
She replaces Denny Lu, who is retiring from IMAX after five years.
Mr. Grove most recently served as chief marketing officer for David Ellison’s Skydance Media, where his accomplishments include recent articles. Mission Impossible and top gun franchise.
“Anne is an extremely versatile, experienced, and well-connected executive who has worked with some of the most prominent filmmakers and artists,” IMAX CEO Rich Gelfond said in a statement. “We have elevated creative work in virtually every medium.”
Imax had a great year in 2023. This high-end blockbuster box office hit set his $1.06 billion global box office record and came close to matching his 2019 record of $1.6 billion.
Big wins include Christopher Nolan films oppenheimer — the film was shot with Imax cameras and earned the company $183.2 million at the global box office last year — and a concert film. Taylor Swift: The Elus Tour There are also many Hollywood and local language titles, concert films, and live events.
“Anne’s leadership will be critical as we offer our fans an ever-increasing variety of films and events,” Gelfond continued.
Globe added: “IMAX has built a great brand that is admired around the world and has real momentum. This provides a rare and unique opportunity for the company to push the boundaries of how it engages with its viewers. will be born,” he added.
As CMO of Skydance Media, Globe oversaw the company’s brand, marketing, digital, social media, corporate communications, and licensing teams across its production portfolio, ranging from feature films and animation to television and interactive games. she, Mission Impossible, terminator and jack reacher series.
and at DreamWorks Animation, where he oversaw marketing, distribution, and licensing for franchises including: kung fu panda, how to train a dragon, shrek and madagascar.
She will report directly to Gelfond.
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