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Home»Marketing»Apple is marketing Vision Pro as the “ultimate entertainment device”
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Apple is marketing Vision Pro as the “ultimate entertainment device”

The Elite Times TeamBy The Elite Times TeamJanuary 16, 2024No Comments3 Mins Read
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Since its initial launch, Apple has remained generally silent about what Vision Pro will offer, with its main selling point being a spatial video experience. Now, Apple is announcing new entertainment experiences and marketing the headset as a premier entertainment device.

“Apple Vision Pro is the ultimate entertainment device,” said Greg Jozwiak, Apple’s senior vice president of worldwide marketing.

Related article: Apple Vision Pro will be available in stores on February 2nd, pre-orders will begin on January 19th

At launch, users will have access to over 150 3D movies, Apple immersive video, popular streaming services through visionOS, and more.

VisionOS dynamically works with physical space to showcase apps, games, and other experiences in different environments. A dynamic view with a soundscape that evolves based on the time of day.

apple-vision-pro-entertainment-app-store-environments-moon

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visionOS allows users to connect to a variety of entertainment services and platforms, including streaming services such as Apple Music, Apple TV, Disney+, ESPN, MLB, PGA Tour, Max, Discovery+, Amazon Prime Video, Paramount+, Peacock, Pluto, and more. You will be able to access it. TV, Tubi, Fubo, Crunchyroll, Red Bull TV, IMAX, TikTok, MUBI.

Related article: Pre-order Apple Vision Pro? There are hoops to jump through.

According to Apple, VisionOS also features Travel Mode, which stabilizes visuals for airline passengers to create the ideal in-flight viewing experience, and Guest User functionality, which allows airline passengers to share specific apps and experiences with family and friends. I am.

apple-vision-pro-entertainment-environments

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In addition to the standard Vision Pro viewing experience, which is already impressive with its 100-foot-wide screen, and the cinematic experience in Environments, Apple has announced Apple Immersive Video.

Immersive video features 180-degree 3D 8K recordings captured with spatial audio and is designed to immerse viewers in the story. At launch, users will be able to experience a selection of immersive movies and series on their Apple TV at no additional charge. Alicia Keys: Rehearsal Room, Adventure, Prehistoric Planet Immersiveand wild animals.

Also: Get an iPhone, iPad, Apple Watch, AirPods, and Mac for the price of one Vision Pro

Finally, at launch, users will be able to watch over 150 3D movies, including titles such as: Avatar: Water Path and Spider-Man: Into the Spider-Verse. Users can purchase or rent 3D versions of their favorite movies, and users who own the 3D edition of the movie can access that version at no additional cost.

According to Apple, streaming apps like Disney+ will also offer 3D versions of the latest movies upon release, with 3D versions expected to debut at the same time as or shortly after the 2D release.

These advanced viewing experiences are made possible by Vision Pro’s superior technology, including a pair of ultra-high resolution micro-OLED displays with Dolby Vision. This latest his R1 chip streams an image to each display every 12ms.

Also: We got a rare demo of Sony’s new XR headset at CES 2024. Here’s what I learned:

According to Apple, the headset supports Dolby Atmos and lossless audio and offers users impressive sound with an advanced spatial audio system consisting of dual-driver audio pods that send personalized spatial audio to each ear. We provide

Apple Vision Pro will be available for pre-order starting January 19th and will be available in stores starting February 2nd for $3,500.



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