[ad_1]
The study, conducted among 709 participants, found that approximately 186,000 different companies share user data with social media platform Facebook. Of these, 682 participants sent event data to Facebook, and 693 of them were included in Custom Audience data.
On average, Facebook received data from 2,230 different companies for every 709 volunteers, with some data identified by more than 7,000 companies. Research shows that in extreme cases, approximately 48,000 different companies were detected from one participant’s data.
The study, conducted by Consumer Reports, also found that data broker LiveRamp shared data about the largest number of participants, 679, or 96% of study participants.
Do not miss it: Meta will (finally) encrypt all messages and calls on Messenger and Facebook
Other companies in the top 10 include data broker Acxiom, Experian Marketing Services – Audiences, Epsilon Audience Data Provider, digital marketing agency Hearts & Science, and OMD USA. Retailer Home Depot and e-commerce platform Amazon.com were also named on the list of companies that shared data.
According to the research report, out of the 100 companies that appeared frequently in the study, 39 were retailers, 28 were agents or service providers, 4 were political service providers, and 10 were most often classified as other. He says it’s appropriate.
Companies listed in Facebook data are listed in a variety of ways, including domain names, reasonably identifiable company names, names that humans can understand but cannot be matched to a specific company, and Unicode strings. Identified.
Additionally, 96,000 (52%) of the companies targeted 709 survey participants. This could mean that even small businesses with limited marketing resources can use Facebook’s MetaAd His Manager to micro-target users.
The prevalence of micro-targeting has raised concerns around digital security. This is especially true because the majority (7000) of the company names listed are unidentifiable and cannot be associated with a specific business.
The report comes after Google debunked common misconceptions about its application programming software, Privacy Sandbox.
Since you cleared third-party cookies, Google restricts website access to third-party cookies by default. Google has also started testing. Tracking protection. A new feature that limits cross-site tracking by restricting website access to third-party cookies by default.
Initially, the trial will only impact 1% of Chrome users worldwide, giving industry players time to test their readiness for a web without third-party cookies. This is also an important milestone in Google’s Privacy Sandbox initiative to phase out third-party cookies in Chrome by the end of the year.
Related article:
Twitch unveils new privacy center to raise awareness of data privacy Facebook, Instagram gain ad-free subscription plans in Europe Facebook Marketplace and Carousell have lowest fraud protection scores
[ad_2]
Source link
