[ad_1]
I would like to talk a little bit about how cool the packaging of K-POP goods is.
If there’s one weird thing about it, it’s that I’m a huge proponent of physical media. I’m aware of all the arguments about digital copies of records, books, and movies, from paper waste to clutter to cost, and that’s all fine and good. But when you want a book, movie, or album, you want it on hand to enjoy or show off in a library environment. I’m a collector.
This is one of the reasons I love K-Pop albums, in addition to the actual music. They gave us a reason to want physical albums. When you buy a K-POP CD, you get the disc (and sometimes a digital download), a full photobooklet, photocards, posters, and cool trinkets ranging from handbags to shoelaces, stickers, mini standees, and full decks. Enter. Number of cards (all I received). If that’s not enough of a way to captivate fans, each album usually has two or three different versions. If you want all photobooks, you need to get all versions. I’m guilty of that. We also have a plain CD version available for those who just need the disc… and a few photocards as well.
![CD bonus](https://149461325.v2.pressablecdn.com/wp-content/uploads/2024/01/CD-estras.jpg)
Oh, and don’t forget about the “exclusives” from various retailers. This concept has also permeated very “Western” stores such as Walmart, Target, and Barnes & Noble. These are often things like special extra photo cards or postcard-sized images. Don’t forget, if you order directly from the official website, you may be able to win a “random autographed” album before supplies last. You don’t have a say in which members get autographs, but who cares? What a wonderful keepsake! I’ve used it a few times and now he has randomly signed discs from Xikers, TXT, ATEEZ, and Seventeen. I’m currently waiting for her signed P1Harmony to arrive in about a week.
Some may say this is just a way to steal more money from loyal fans…and I wouldn’t argue. that’s right. But it’s also great marketing. Not only can you get albums, but you can also be in the trading card and collectibles business. And among them there are also “chasers”. I witnessed my daughters hunting to find some of these.
This brings me to what my own descendants recently bought for the holidays, a set of “Season’s Greetings” and a summer photo book of their favorite idols. It’s not enough to release a single album (containing 1-3 songs), a mini-album (about 6-7 songs), or a full album (10+ songs), so we also need special sets twice a year. Many popular groups release these packages as “Season’s Greetings” sets as early as October, as late as December, and as summer books in late spring…and they don’t come cheap. .
![Season's greetings](https://149461325.v2.pressablecdn.com/wp-content/uploads/2024/01/Seasons-Greetings.jpg)
Since K-Pop albums average around $20 to $35 (at least in my experience), the Season’s Greetings and Summer Photobook set is a limited edition, with prices ranging from $50 to over $100. there is. In most cases, they sell out quickly.
These are not album sets, but additional “goods” for the fandom. Summer photo books are simple. A small summer photo album with photo cards and other accessories. “Season’s Greetings” almost always has a theme, and celebrates the coming year with the group’s unique atmosphere. In 2024, Red Velvet had a cool gothy babydoll look and Seventeen had a time capsule. Aespa’s is a classic “girls’ night out,” WayV’s is a bakery, and Exo’s is Valentine’s Day themed. Anyway, you get the point. They all create an atmosphere. My eldest son bought his two he was for ATEEZ and Xikers.
This was the Xikers’ first Season’s Greeting “How’s the weather?”, so the package arrived quickly. As for ATEEZ, she made sure to order early because this was the year that the group her daughter has loved since their debut about six years ago became known to the whole world. Please pay attention to ATEEZ’s boom after Coachella this year.
Both sets come with a making-of DVD (with subtitles), a desk calendar, a set of photocards and postcards, a bi-fold poster (a wall calendar for ATEEZ), and a diary/photobook.
ATEEZ was especially cool because it involved a mystery to solve, a diamond heist to be exact. Each member is a suspect, and for my daughter, who is majoring in forensic medicine, it may as well have been created just for her. There were also lenticular images, ID cards, and digital planners. This is what K-Pop bands do every winter and every summer. That’s genius.
Are these sets and albums worth it? Let’s be honest. If you’re not interested in the group, he can put together a plain calendar set for less than $20, but if you love the group, it’s no different than buying a new calendar set. Magic: The Gathering cards and action figures. Collectors love merchandise, and K-Pop fans love and will continue to love special sets.
![alternative cover](https://149461325.v2.pressablecdn.com/wp-content/uploads/2024/01/Alt-covers.jpg)
To me, this is just a total innovation in reaching out to fans (and their pockets). I would be happy if I could be involved in the design of these items. Because the creativity behind the items is amazing. If you love music, there’s always room for more physical media.
related
[ad_2]
Source link