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Pew Research Center has uncovered some interesting insights based on SafeGraph data. Mexican restaurants account for approximately 11% of the gastronomic establishments in the United States. Further evidence of the Mexicanization of U.S. food and culture.
As Mexican food becomes entrenched in American tastes and Mexican restaurants account for 11% of gastronomic establishments in the United States, Mexican restaurant marketing has become an important area of U.S. restaurant promotion, including QSR.
Mexican restaurants have a large presence in the U.S., accounting for about 11% of gourmet restaurants, according to a Pew Research Center analysis based on SafeGraph data. Its presence is noticeable in California and Texas, but it has spread to most counties in the United States. Additionally, approximately 37.2 million people in the United States have Mexican ancestry, making Mexican Americans the largest Hispanic American group in the country.
According to the report, 85% of U.S. counties have at least one Mexican restaurant. Additionally, “counties without Mexican restaurants tend to have smaller populations.” About 4 million people live in the 15% of counties without Mexican restaurants. This is only 1% of the total U.S. population,” the report states.
“85% of U.S. counties have at least one Mexican restaurant.”
In addition to California and Texas, which are home to about 40% of the country’s Mexican restaurants (California 22% and Texas 17%), there are also many Mexican restaurants in Florida, New York, and Illinois. 51% of all Mexican restaurants in the United States are located in California, Texas, Florida, New York, or Illinois.
Mexican Restaurant Marketing: More Data Showing the Importance of Mexican Culture in the United States
The analysis also found that in 10 U.S. counties, Mexican restaurants account for more than a third of all gastronomic establishments. This trend is most pronounced in the southwestern states bordering Mexico, where Mexican restaurants account for a significant portion of the population, especially in New Mexico (22%), Texas (20%), Arizona (18%), and California (22%). It is 17%.
On a national level, Mexican restaurants in 10 counties account for more than 33% of all gastronomic establishments, eight of which are located in Texas, primarily along the U.S.-Mexico border. This analysis excludes counties with fewer than 15 restaurants of any type.
“Mexican restaurants account for 22% of all gastronomic establishments in New Mexico, 20% in Texas, 18% in Arizona, and 17% in California.”
To summarize the popularity of Mexican food among Americans, 22% of Mexican restaurants nationwide are fast food restaurants, 12% are taco restaurants, 8% are categorized as food trucks or carts, and 6% are categorized as food trucks or carts. You can see that they serve Tex food. Mexican food. Additionally, Mexican restaurants tend to have modest pricing.
Breakdown of facilities in Mexico by type
| fast food restaurant | twenty two% |
| Taco specialty store | 12% |
| Kitchen car/cart | 8% |
| Tex-Mex cuisine | 6% |
sauce: Pew Research Center and SafeGraph
Only 2% of American restaurants serve Hispanic or Latin food other than Mexican food
Another interesting insight into Mexican restaurant marketing is that a Pew Research Center analysis found that only 2% of American restaurants serve Hispanic or Latin food other than Mexican food. Peruvian, Salvadoran, and Spanish restaurants. However, no restaurant makes up more than 1% of the restaurants in the country. ”
Another useful insight in the data for marketing Mexican restaurants is that non-Mexican Hispanic or Latino restaurants are more geographically limited than Mexican restaurants in the United States. While 85% of counties have at least one Mexican restaurant, only 29% of counties have a Hispanic or Latino restaurant that does not primarily focus on Mexican food. These Hispanic or Latino restaurants are more prominent in places like Florida (particularly in and around Miami-Dade County), New York, and New Jersey, where Mexican restaurants still account for the majority of overall Hispanic or Latino restaurants. The analysis concludes that .
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