[ad_1]
US private equity group Horizon Capital has made an undisclosed investment in BySeven, a marketing technology company serving the pharmaceutical and life sciences sectors.
Viseven is headquartered in Ukraine, but since its founding in 2009, it has expanded to other European countries such as France, Spain, Germany, Estonia and Poland, as well as India, Argentina and North America.
The company specializes in omnichannel marketing and communications strategies with a focus on digital technology and artificial intelligence.
Nataliya Andreychuk, co-founder and chief executive officer of Viseven, said the new funding “helps us expand our investment in our technology platform at a time when AI is creating significant opportunities for the industry.” It will be put to good use.”
The company’s technology portfolio includes a digital content factory, cloud-based customer relationship management (CRM) software, and a contract lifecycle management (CLM) suite with no-code capabilities and powered by AI tools. is an “end-to-end” digital marketing platform.
We also run the Viseven IT Academy, a free corporate university focused on technology roles, which has produced over 1,100 graduates to date.
Viseven works with more than 50 pharmaceutical and life sciences customers and many of the world’s top 20 companies, including Abbott, AbbVie, Amgen, Bayer, Biogen, Ipsen, Lilly, Novo Nordisk, Servier Laboratories, and more. He says he is making a profit. triple since 2019.
“As a sign of our region’s enduring resilience, we are pleased to announce that Horizon Capital is investing in another global technology champion in Ukraine,” said the division, which focuses on European emerging markets. said Lena Kosharny, founding partner and CEO of Horizon Capital. .
“Natalya is a truly inspirational leader and we are honored to support the Viseven team with growth capital in the next chapter of their high-growth journey,” she added. “As a 2X Flagship Fund that promotes gender-smart investing, we are particularly proud to support technology companies founded and led by women, making this investment even more meaningful.”
This is the third investment from Horizon Capital’s newest Growth Fund IV (HCGF IV), which totaled $328 million as of its most recent close in December 2023. The investment comes after his Ukraine-oriented PE firm backed online language learning platform Preply and digital engineering education company GoIT.
[ad_2]
Source link
