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Today, Nutrabolt announced a significant minority investment in Bloom Nutrition. This investment will give Nutravolt an approximately 20% stake, making it Bloom’s largest investor.This investment is part of a larger investment $90 million Funding with participation from veteran daily necessities investors clayton christopher and consumer investment firm Amberstone.
Bloom Nutrition – Founded in 2019 marie lewellyn and Gregory LaVecchia – We offer high-quality health supplements aimed at helping consumers achieve their health goals. The founder’s vision is to make healthier living available to everyone by reimagining supplements with flavor and function.
Doss Cunningham, Chairman and CEO of Nutrabolt, commented on the investment: Although they have built an incredibly strong brand and business over the past four and a half years, there is still a huge void to pursue in the form of new product platforms and distribution opportunities. ”
cunningham He added: “It’s rare that people, like Mari and Greg, become so passionate about lifestyle that they decide to make it their life’s work and build a business around it, but that’s what happened here. Beyond their impressive growth and category leadership, what most attracted Nutrabolt to this opportunity was their credibility and love for the space.”
This investment provides strategic growth capital to drive and accelerate a number of key areas of Bloom’s business: demand generation activities, product innovation, and expansion of internal capabilities to support the growing business. Masu.
“When we started this company, we could never have imagined that we would build such a huge community and inspire so many people to start their wellness journey. Our goal is to help everyone bloom into their best selves through high quality and delicious supplements. We are incredibly honored to have you join NutraVolt to further expand our mission.” marie lewellynco-founder of Bloom Nutrition.
Bloom debuted as a direct-to-consumer business and has since evolved into an omnichannel company focused on popular greens and superfood products. Currently, Bloom is the number one greens brand in the United States, and he is one of the fastest growing supplement brands in this decade.
“We are excited to partner with Nutravolt to take our company to new heights. Their expertise and resources as industry leaders will allow us to effectively scale, drive sales growth and We can accelerate innovation. This is a huge step forward, and we couldn’t be more excited to embark on this next phase of growth together.” Greg LaVecchiaCo-founder of Bloom Nutrition.
Jeffries LLC served as financial advisor to Nutravolt, and Goodwin Procter LLP and Polsinelli served as legal advisors to the company. Intrepid served as financial advisor to Bloom Nutrition, and Mr. Buchalter and Mr. Giannuzzi Lewendon served as legal advisors.
Bloom’s co-founder remains the majority shareholder. As part of the investment, Doss Cunningham will represent Nutravolt on Bloom’s board of directors. clayton christopher He will also serve on the Bloom Board of Directors.
Nutrabolt is a fast-growing global active health and wellness company with a portfolio of market-leading, performance-oriented brands that energize and promote active lifestyles. The company’s disruptive and innovative products compete in the functional beverage and active nutrition segments under his three consumer-loved brands: C4® (one of the fastest growing energy drink brands in the U.S. and one of the best-selling pre-workout brands in the world). Expand® (#1 post-workout recovery brand) America), and Cellcore® (an award-winning sports nutrition brand founded in 2002).
Since its founding more than 20 years ago, Nutrabolt has strived to meet the discerning needs of performance athletes and fitness enthusiasts, and beyond this core group, to customers around the world who make healthy, active living a daily priority. has appealed to involve consumers.
Nutrabolt’s portfolio is sold in more than 125 countries, through the company’s proprietary DTC platform, Amazon, and other third-party e-commerce marketplaces, and at major retailers across the United States, including Walmart, Target, and 7-Eleven. Available at: , Walgreens, Kroger, HEB, Wawa, Publix, GNC, and The Vitamin Shoppe. For more information about Nutrabolt, please visit www.nutrabolt.com.
About Bloom
Bloom Nutrition’s mission is to help everyone bloom into their best selves with high-quality health supplements reimagined in taste and function.After hitting rock bottom both mentally and physically, the co-founders marie lewellyn She turned to fitness, lost over 90 pounds and changed her life with the help of her now husband. Greg LaVecchia. She was inspired by her desire to help others do the same, and Bloom was born. Founded in 2019, Bloom is redefining the health and wellness space with easy-to-use supplements designed to give your body the nutrients it needs to bloom.
Bloom is best known for its Greens and Superfoods powders, which are trending on TikTok for their great taste and benefit-driven formulas. Since then, Greens has experienced exponential growth along with the rest of its line of wellness products, including pre-workouts, protein his powders, and collagen creamers. What started as a social media-native brand quickly became the No. 1 His Greens brand in the United States and is now available at major retailers nationwide, including Target, Walmart, Sam’s Club, and GNC. Bloom’s community-driven approach and friendly branding have earned him a loyal Gen Z and Millennial fan base across the United States. For more information, please visit bloomnu.com.
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