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Applebee’s attempt to spice up date nights with subscription passes may have been too “affordable.”
The restaurant began selling date night passes on Monday. This is a $200 subscription that entitles you to up to $30 worth of food and non-alcoholic beverages on 52 store visits through January 31, 2025, which equates to $1,560 at Applebee’s when fully redeemed. 1 year.
Unsurprisingly, news and demand for this pass offer skyrocketed, and the chain says it sold out in less than a minute.
RELATED: Popular U.S. eatery offers annual passes for affordable dining for as low as $4 per meal: ‘This could be the biggest restaurant deal we’ve ever seen’
“Right before sales time, nearly 100,000 guests were waiting to get their date night passes,” Applebee’s said. today In a statement. “We apologize to our guests who were disappointed that the limited number of passes sold out quickly. We are always looking for ways to make date night special for our guests and will continue to We look forward to sharing our offers.”
Shoppers scorned by date night pass seekers turn to X to share their pain, and turn that demand into trying to get tickets to Taylor Swift’s ‘The Ellath Tour’ Some people made an analogy.
Valentine’s Day is ruined @Applebees Date night passes are sold out 🙁
— TheNinjaDomoLorian (@NinjaDomoEsq) January 22, 2024
In less than two minutes, @Applebees Date night passes are sold out. It’s a shame. pic.twitter.com/Pp2K2E0ZGX
— Elizabeth (@TheMagnoliaMama) January 22, 2024
I purchased an Applebee’s date night pass and it went all the way to “You’re in line to check out. Estimated wait time is less than 1 minute” before the site reloaded and said it was sold out. I’m furious too.
— Marley (@floridacryptid) January 22, 2024
Applebee’s date night passes sold out in 30 seconds!? That’s outrageous. Please re-release! @Applebees This time it’s actually realistic time.
— Austin Santor (@SantorAustin) January 23, 2024
So you’re pretty terrible @Applebees
I went to the site just after 9am and it said Date Night Passes were sold out
Really? Is this a complete joke?
— Thomas?⚾️??️?✌? (@WhidbeyTom428) January 22, 2024
@Applebees What a fraud! I was trying to buy date night passes and at that moment I went online and they were all already sold out. come! ! !
— The Green Executive®️ (@AdamLinnemann) January 22, 2024
Applebee’s said customers in 41 states were able to obtain the coveted passes, but did not say which states or how many passes were sold.
Shares of Applebee’s parent company Dine Brands Global were down 40% from a year ago as of Wednesday afternoon.
RELATED: Man rescues baby in runaway stroller after interview at Applebee’s: Video
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