SQREEM Technologies appointed as AI marketing partner by rugby union club Saracens

Singapore – SQREEM Technologies has been named the official AI marketing partner of English rugby union club Saracens. Through this partnership, SQREEM will provide consumer intelligence solutions to rugby union clubs, enabling them to better understand the preferences, behaviors and needs of their supporters.

SQREEM has a data capture infrastructure that collects market data and transforms it into a useful real-time consumer knowledge base. SQREEM’s automated digital supply chain leverages AI-driven capabilities to leverage consumer insights and customer cohorts for omnichannel activation, resulting in improved cost efficiency, engagement, revenue, and brand.

In addition, SQREEM will act as presentation partner for the ‘Inside Training’ film, which will be posted on Saracens channels before every game, reaching an audience of over one million supporters.

Speaking of partnerships, SQREEM CEO Ian Chapman Banks said: “Saracens and SQREEM are a natural fit. Both organizations have grown in highly charged environments and are driven by a collective determination to succeed beyond the sum of their parts. We can drive the growth of brands and businesses within a sports-centric business ecosystem that engages players, commentators, spectators and investors and helps each other improve.”

He added: “Through this partnership, we are proud to represent Singapore’s vibrant AI ecosystem on the global stage.” As part of the partnership, the Investec His SQREEM logo was featured on both Saracens’ men’s and women’s jerseys during the Bordeaux His Cup match against the Begles. ”

meanwhile, Saracens CEO Lucy Wray said: “We are excited about our partnership with SQREEM Technologies and the unique AI capabilities they bring to Saracens as they continue to strengthen their performance, position and geography. Our approach to artificial intelligence will enable us to leverage world-leading technology to drive audience growth, engage more meaningfully with existing fans and reach potential new fans of Saracens Group.”