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Winner of 6 awards for marketing and communication projects
Minnesota Soybean’s communications team is hard at work organizing the Region 3 Best of NAMA Awards in Des Moines, Iowa. (Minnesota soybean)
MANKATO, Minn. — For the sixth consecutive year, the Minnesota Soybean Research and Promotion Council (MSR&PC) and the Minnesota Soybean Growers Association (MSGA) were recognized at the National Agricultural Marketing Association (NAMA) Region 3 Awards in Des Moines, Iowa. it was done. .
The council has won the award at NAMA every year since 2018. The farmer-led organization leading the state’s soybean testing received four awards, including:
“We are thrilled that our board and staff will be recognized at NAMA,” said Tom Frisch, chairman of the board of trustees who farms in Dumont. “From print publications to the introduction of new technology, these projects demonstrate the continued value of the soy checkoff in creative ways.”
MSGA, a policy organization that advocates on behalf of about 28,000 farmers across the state, won two top awards. Soybean Business, an official publication of MSGA since 2002, has submitted three issues and repeatedly won the top award in the Best Corporate Magazine and Association Magazine categories. In 2023, the soybean business won the National Award of Excellence for the first time at Best of NAMA.
MSGA was also recognized in a March 2023 press release announcing its participation in a lawsuit challenging Minnesota’s adoption of California’s zero-emission vehicle mandate. This press release garnered state and national attention and led to a surge in MSGA membership. This is the second time the MSGA has won a national award in a press release. In 2019, MSGA, the nation’s longest-running state soybean association, received a NAMA award in a press release condemning administrative policies that resulted in tens of thousands of dollars in fines for farmers who failed to comply with state buffer laws. was awarded.
“These awards are no small peanuts. This is an important time. I want to thank the entire communications team for their hard work,” said MSGA President Bob Wirth. “The industry recognizes that we are proactive, unafraid to take a strong stance, and do what is right for our farmers and our members. And our magazine is truly the best magazine in agriculture. It’s one of the.”
All six of the council’s and MSGA’s awards will be considered for the National Best of NAMA in April in Kansas City, Missouri.
Both MSR&PC and MSGA are overseen by Ag Management Solutions, a full-service Mankato-based group specializing in business management, accounting, administrative services, marketing and communications expertise.
— Minnesota Soybean
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