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In a strategic move to harness the potential of artificial intelligence (AI), Apple has been quietly acquiring technology startups, totaling 21 companies since 2017. This suggests that a major AI push could be on the horizon, with AI upgrades expected to be announced across the company’s product suite. , including iPhone, iPad, and Mac.
Apple CEO Tim Cook highlighted the company’s focus on AI during its first quarter earnings call, highlighting the company’s efforts in generative AI. Cook hinted at the upcoming iOS 18, which is expected to be a groundbreaking update in iPhone history. According to a report from MacRumors, Morgan Stanley analysts predict that iOS 18 will feature prominent generative AI and that Siri is expected to receive a major overhaul. The new Siri is speculated to utilize Large Language Models (LLM), marking a breakthrough in AI capabilities.
According to reports, Apple isn’t limiting its AI integration to just Siri. The company aims to incorporate AI into many of its apps to improve the overall user experience. Apple Music could introduce auto-generated playlists, and productivity apps like Keynote and Pages could benefit from the ability to automate the creation of slide decks. Additionally, Apple is exploring ways to enhance customer service by integrating generative AI into its AppleCare.
The recent surge in AI-related acquisitions and Mr. Cook’s comments on the earnings call highlight Apple’s commitment to investing in technologies that will shape the future. Cook highlighted the company’s AI efforts, saying, “We look forward to sharing details of our ongoing work in that space later this year.” With the arrival of iOS 18 just around the corner, industry insiders are eagerly awaiting Apple’s foray into the generative AI space, expecting a major leap forward in the capabilities of Apple’s flagship products.
Apple is also making waves in the tech industry with the release of its long-awaited Vision Pro headset, the company’s first major launch since the launch of the Apple Watch nine years ago. The device debuted in the US Apple Store this Friday, targeting virtual reality and augmented reality enthusiasts, with a hefty price tag of $3,499, according to AFP.
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