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The iGaming industry reached a market value of $89 billion in 2023 due to the proliferation of online gaming, the rise of mobile technology, and the prevalence of affiliate marketing strategies.
Affiliate marketing can help drive traffic to iGaming platforms and pave the way for major trends like revenue-sharing models and performance-based marketing.
ReferOn, an affiliate marketing platform for iGaming businesses, supported 2.4 million new registrations in its first year of existence. This shows the huge potential of affiliate marketing in the online gaming and betting industry.
ReferOn has developed a system that facilitates personal compensation management, ensures efficient tracking and provides access to business-related data and statistics.
ReferOn’s first year in numbers
ReferOn launched in early 2023. Its main strength is that it allows the user to manage a large network of companies with his one comprehensive system, while at the same time being able to respond flexibly to the individual needs of each affiliate.
“After working in the iGaming industry for several years, I realized that existing affiliate platforms have significant shortcomings. One of the key issues is that they struggle to manage large networks easily and flexibly. ,” said David Harris, B2B affiliate team manager at ReferOn. “This was one of his reasons for launching his ReferOn. Our first year’s data proves the industry was in dire need of such a solution.”
In addition to its 2.4 million newly registered users, ReferOn supports:
- Number of affiliates: 18,000obtained through a combination of direct self-registration and engagement strategies.
- 136,000 active trackers – A script used to track and record the results of affiliate marketing efforts on over 3,000 active landing pages.
- Over 35.7 million clicks Ensure consistent, high-quality traffic to your ReferOn clients with affiliate advertising.
- This equates to approximately 200,000 new registrations per month.demonstrating the continued growth of the platform.
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Impressive milestones reached, further developments underway
First year’s results are impressive, but what’s next? David Harris revealed that the company will continue to work on improving user experience and security.
Several updates and improvements have already been implemented. “We recently introduced two-factor authentication (2FA) to increase security for our users. Additionally, we have improved our compensation plan infrastructure and user experience on mobile devices. This will help our affiliates grow. and promotion,” says Harris.
Another feature that ReferOn is adding to the platform is sub-affiliate and independent deal counts (IDC), or non-bundling. According to Harris, these are useful features for affiliate marketers as they ensure transparency, flexibility and better risk management. “With IDC functionality, our platform provides a potentially profitable system for all parties involved in affiliate marketing,” he added.
In 2024, the company plans to announce significant enhancements in payments and data, further strengthening its commitment to providing cutting-edge solutions in the affiliate marketing environment.
Affiliate marketing is reshaping the iGaming industry
The world of iGaming affiliate marketing has evolved significantly, changing the way iGaming operators engage with their audiences and affiliates. This field is full of exciting possibilities, from the rise of influencer marketing and the evolution of player acquisition models to his integration of AI and machine learning.
Platforms like ReferOn harness the power of partnerships between online gaming platforms and affiliate marketers, contributing to industry profitability and helping to create a dynamic and competitive ecosystem for all involved.
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