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The Middle East’s largest marketing technology summit – Vibe Martech Fest – has announced that it will be held on June 5th and 6th, 2024 in Dubai, UAE. This year, we will focus on making an impact in a VUCA world.
The marketing community is at a critical juncture, impacted by emerging technologies that are reshaping the way companies operate, the way customers buy, and the way marketing teams function.
Vibe Martech Fest, the Middle East’s largest and most influential marketing technology summit, is celebrating its 14th global edition. This year’s agenda shifts toward results-based marketing approaches that help marketers tackle real-world challenges through strategies backed by real results.
The theme – Now Decides Next – reflects uncertain times and the skills business leaders need to develop to tackle these curveballs. The discussion moves beyond information to actionable strategies based on tangible results that impact marketing KPIs and contribute to business objectives.
This program prioritizes modern customers. How they crave experiences, products and services that fit seamlessly into their lifestyles, and brands that genuinely care about the same things as them. This presents both a challenge and an opportunity for innovation for marketers.
While marketing spend is under intense scrutiny within intelligent enterprises, business stakeholders want to prioritize technology investments that facilitate faster time to market and operational efficiency.
While there is no precedent for this level of uncertainty in the near future, developing a mindset to tackle unknown challenges is a positive step in preparing for market volatility.
The report is based on survey responses from over 450 CMOs in the Middle East.
More than 67% of CMOs said technology continues to be a priority.
33% say the technology stack that enables personalization is leading the way
39% of CMOs in the Middle East shared that trust is a more important concern when handling customer data
Work on the present and plan for the next
Meanwhile, online advertising is expected to grow by $500 million to $3.6 billion in 2023. This impending digital advertising boom is expected to reach $7.9 billion in 2024, increasing the urgency for effective strategies.
“These are exciting times. Vibe Martech Fest has always stayed on top of trends in the marketing community. As brands shift priorities, respond to evolving purchasing trends, and introduce new technologies, we We want to make sure our reps are ready. This edition will focus on collective learnings from leading brands and results-based lessons for everyone,” said Martechvibe Director says Sanjay Swamy.
Key conversations featured at VMF 2024:
- Zero-click search: Navigating the changing SEO landscape
- Crisis management – recovering from brand reputation damage
- Virality: The key to campaign success
- Smart influencer marketing that makes an impact
- A configurable Martech stack: creating an integrated ecosystem
- Practical AI in Marketing: Implementing for Responsible Innovation
VMF 2023 speakers included Akash Koul, Director of Growth and Loyalty, Etisalat UAE | Aoun Raza, Head of Digital and Shukran Loyalty – Landmark Group | David Raab, Founder, CDP Institute | Frans Riemersma, Founder – MartechTribe | Ishan Singh, Director – Engagement and Retention – OSN | Jugal Paryani, Marketing Director – Tabby | Kashmira Motiwala, Group Head (Senior Director) – Loyalty – Majid Al Futtaim | Vinita Singh, CEO – SUGAR Cosmetics | Rohan Kapoor, Director of Digital Marketing – Careem | Damac Properties – Director of Data Analytics, Shaily Verma.
For more information and to register, visit Vibe Martech Fest 2024.
About the author
The Martechvibe team works with a staff of in-house writers and industry experts.
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