[ad_1]
Scott Galvin/USA Today Sports/Reuters
Cleveland Browns quarterback Joe Flacco, 15, hits running back Jerome Ford, 34, during the first half of a game against the New York Jets at Cleveland Browns Stadium on December 28, 2023. hand over your hand.
new york
CNN
—
Amazon has acquired the exclusive rights to stream one National Football League playoff game next season on its Prime Video platform, people familiar with the matter told CNN.
The deal comes less than a month after NBCUniversal’s Peacock became the first platform ever to exclusively live stream NFL playoff games. The wild card game between the Kansas City Chiefs and Miami Dolphins on January 13th went down in history as the most streamed event in U.S. history. The game was streamed by his more than 20 million viewers, increasing viewer traffic on Peacock and “reaching his highest daily usage of the Internet in the United States in history,” NBCUniversal said at the time. Announced.
By comparison, the Jan. 13 Wild Card Game between the Cleveland Browns and Houston Texans averaged 29.2 million viewers across NBC, Peacock, NBC Sports Digital, NFL Digital, and Telemundo, the most viewers since 2014. It ranked as the most-watched Saturday NFL Wild Card game on NBC. , according to an NBC Sports news release.
Peacocks has not lost its exclusive rights to stream playoff games, officials said. Rather, Amazon won the deal by meeting certain performance benchmarks in its 2021 streaming deal with the NFL, giving the platform exclusive rights to stream “Thursday Night Football” from last season.
Earlier this month, Amazon reported that total viewers for “Thursday Night Football” this season were up 24% from a year ago, citing Nielsen.
“The Seahawks vs. Cowboys game on November 30th drew 15.3 million viewers, making it the most-watched TNF game in Prime Video history,” the company said in a news release announcing its fourth quarter results. Ta.
The NFL declined to comment, and Amazon has not responded to CNN’s request for comment.
Amazon’s move comes after Disney-owned ESPN, Fox and Warner Bros. Discovery announced Tuesday that the media giants will jointly launch a sports streaming platform. Warner Bros. Discovery is his CNN parent company.
[ad_2]
Source link
