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- Ledger Bennett is the latest strategic acquisition by Havas to evolve its operating model as customers accelerate their transition to more customer-centric organizations.
- Ledger Bennett, who works with GE Digital and LinkedIn, is focused on the global scale that Havas can achieve through acquisitions.
Havas has announced the acquisition of Ledger Bennett, an award-winning global B2B marketing agency based in the UK, strengthening its capabilities in the high-growth B2B sector in the UK and internationally. Ledger Bennett will now be branded as “Ledger Bennett, a Havas Company” and will join the Havas Media Network umbrella. Ledger Bennett is the latest strategic acquisition by Havas to evolve its operating model as customers accelerate their transition to more customer-centric organizations.
Founded in 1985 by Nicholas Ledger, Ledger Bennett has a reputation as a leading B2B marketing company centered on an end-to-end “forever customer” proposition that creates lifetime value and seamless brand experiences during the B2B marketing journey. has been built. Consistent with Havas’ customer-centric evolution strategy. Ledger Bennett currently operates across EMEA, APAC and North America, serving his industrial, technology and services clients within B2B, including GE Digital and LinkedIn.
Since Andrea Glenn took over as CEO in 2022, Ledger Bennett has increased revenue by 50%, driven by successes such as Expleo, Aptean, and Indeed. Under her management, the B2B Marketing Awards recognized Ledger Bennett as the fifth fastest growing B2B agency in the United States in 2023. Its progressive “mobile talent” model seamlessly integrates marketing talent into clients’ organizations, providing them with the skills and scale they need as demand ebbs and flows. . That offering has become recognized throughout the industry, particularly with her work on GE Digital’s “Mastering the Balance” campaign.
The acquisition is Havas’ latest step in diversifying its service offerings to better support customers’ growing digital and data requirements as they move to become customer-driven. Over the past two years, Havas has acquired Search Laboratory, additive+ and Expert Edge (now Havas Market UK) to strengthen its capabilities in performance marketing, dynamic creative and content services, and commerce. Havas also brought global creative cultural partnership and activation agency Havas Play to the UK in 2023, and recently announced that the agency has launched a cookie-free, cross-platform planning-to-activation solution. As we accelerate adoption, we bring Havas Media Network’s audience and data platform, Converged, to the UK.
Ledger Bennett adds further scale and depth to Havas’ B2B capabilities to address the exponential and continued growth in B2B marketing requirements and budgets, increasing the (66%) expect their budgets to increase or stay the same over the next 12 months. On LinkedIn. Ledger Bennett’s fully integrated offering complements those within the Havas Media Network, as well as his B2B services from his Havas Village London agency, H/Advisors Maitland and Gate One. Ledger Bennett will also seek to unlock the potential of existing Havas Village capabilities for his B2B purposes such as CX and e-commerce.
In 2022, Havas Media Network UK officially begins its B2B journey with the launch of Havas Business, a dedicated B2B division, currently working with the likes of 3M, JDE Professional and Maersk, Havas Business It won grand prizes in two categories in gender. consecutive years. Havas Business will be merged under Ledger Bennett to form his 100+ strong B2B professional organization within the Havas Media Network.
London-based Ledger Bennett staff will relocate to Havas Village London from March 2024 and will be led by the agency’s CEO, Andrea Glenn, and the agency will be owned by Havas Media.・He will report directly to Patrick Affleck, CEO of Network UK & Ireland.
“We are excited to welcome Andrea, the Ledger Bennett team, and their impressive customer list to the Havas family. , bringing together product teams will be critical to the best brands in the next five years. Ledger Bennett brings to our village a go-to-market solution that fully supports the One Havas strategy for B2B marketing. Growth continues to accelerate and will be important not only for B2B brands, but also for B2C brands with B2B potential.”
Yannick Bollore
Havas Chairman and Global CEO
B2B marketing is ripe for change, and Ledger Bennett is a true disruptor in this space. Its ‘Forever Customer’ proposition, focused on creating lifetime value, is unique and differentiated and will bring further sophistication to our existing B2B offering. Andrea has done an excellent job of transforming Ledger Bennett into a fast-growing business with immediate expansion potential and an attractive, scalable solution. Importantly, Ledger Bennett is trusted by some of the world’s most ambitious, progressive and sophisticated global companies, and we’re excited about what more we can build and achieve together.
Patrick Affleck
CEO, Havas Media Network UK & Ireland
When we started this process, we wanted to disrupt B2B marketing. Conversations with Havas are heating up, with a clear and ambitious drive to grow his B2B within and across Havas Media Network. Because of this, we believe Havas is the perfect place to accelerate our growth by offering Ledger Bennett’s advanced B2B capabilities combined with Havas’ B2C firepower. did.
andrea glen
Ledger Bennett CEO, Havas
About Havasu
Founded in Paris in 1835, Havas is one of the world’s largest global communications networks, with more than 23,000 people in more than 100 countries united in one mission: to drive meaningful change for brands, companies and people. are sharing. Havas has developed a fully integrated model that covers all communication activities through more than 70 Havas Villages around the world. Our teams across three business units – Havas Creative Network, Havas Media Network and Havas Health & You – work together with agility and perfect synergy to deliver bespoke, innovative solutions that support our clients’ positive transformation. We provide Havas is committed to building a diverse culture where everyone feels like they belong and can thrive. Havas was integrated into Vivendi, a global leader in media, entertainment and communications, in December 2017. More information about Havas can be found at www.havas.com.
About Ledger Bennett
Established in 1985. Ledger Bennett has been at the forefront of his B2B transformation for nearly 40 years. Most recently, we have increased customer lifetime value by bringing together marketing, sales, customer, and product teams to form a single digital revenue team to provide frictionless, transparent, and continuous revenue growth for our clients. We have been at the forefront as the world’s first B2B agency aiming to create (CLTV). With an award-winning culture and a commitment to empowering everyone to come to work and be their authentic selves, Ledger Bennett is proud to work with some of B2B’s most progressive clients. Led by a diverse team that cares.
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