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LOS ANGELES (AP) — Tiger Woods may still be wearing his familiar red polo shirt, but the iconic golfer is sporting a new logo and partnership with another company that could elevate his fashion identity. We have made a bold leap forward with our clothing line.
woods Introducing his lifestyle brand “Sun Day Red” on the following Monday evening super ball And we’re in the middle of Hollywood awards season. He is moving on to the next phase of his career with TaylorMade Golf. I parted ways with Nike. 27 years later.
Some in the fashion world believe Woods can survive without Nike’s popular Swoosh on his chest. The 15-striped tiger logo, representing his 15 championship titles, will be featured on apparel including cashmere hoodies, sleek sweaters and shoes emblazoned with his brand name. .
“I thought it was very refreshing to see him start this new chapter,” co-founder Allen O’Near said. luxury hype, a social media account that chronicles the wardrobes of stylish celebrities. “With Tiger being the face of the brand and the car driving it, this brand has a lot of potential. I have nothing but positive thoughts.”
O’Near said it was a good decision for Woods to branch out into markets beyond golf. Especially after the golfer made his mark on the golf world for years with his signature cap, sleek red polo shirt and pants.
“The key thing they’re trying to do is separate it from just being a performance brand,” he says. “They’re entering the lifestyle market, employing different fabrics and textures, and showing how functional it can be. They’re leveraging premium quality, but they haven’t lost the performance aspect either.” I’m really looking forward to seeing people’s weddings.”
Woods, 48, said he was no longer a “kid” and felt that now, in the twilight stage of his career, was the right time to make the transition. He has worn red on Sundays throughout his career because his Thai-born mother Kultida advised him that the color gave him power.
“Releasing a new collection two days after Chinese New Year speaks volumes about how Tiger and his team are embracing this new movement after Nike.” Founder Angela・Watts said. atlanta fashion week. Woods’ girlfriend once said that her ancestry was Thai, Chinese, and Dutch.
Watts said the premium materials reflect a focus on both style and functionality, meeting the demands of today’s athletes and fashion enthusiasts.
“His collections feature thoughtful details, such as subtle logo placement,” she said. “Bold hues exude confidence and strength, while impeccable tailoring ensures a sharp, sophisticated look.”
TaylorMade plans to launch its men’s apparel line online on May 1st, first in the U.S. and Canada.of Website has already started operations and is looking to expand to other markets around the world. The company also hopes to add lines for women and children.
Woods already had contracts with TaylorMade for clubs and Bridgestone for golf balls.
“The biggest challenge we have is whether we can manufacture enough of this amazing product to meet the anticipated demand,” TaylorMade CEO David Abeles said. “But we intend to do so. And, like everything we have done in the past, we will continue to ensure that quality is paramount, design is cutting edge, and that the final to meet the playing needs of Tiger and the lifestyle needs of everyone who wears the brand.”
Watts said Woods’ timing was nearly perfect. His announcement came just days before his 2024 debut at the PGA Tour’s signature event, the Genesis Invitational at Riviera. It was also between the Masters and the PGA Championship.
“If the goal is to capture the attention of a broader audience and capitalize on the media buzz surrounding these major events, the timing is favorable,” Watts said. “His collections feature smart designs and undeniable versatility. This collection is sure to resonate with fans of both golf and fashion.”
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