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AisleOne’s personalized marketing automation and loyalty system is transforming the way grocers go to market by allowing them to individually target and engage each customer.
HOUSTON–(BUSINESS WIRE)–Mercatus, a leading provider of grocery e-commerce solutions, today announced the launch of the all-new AisleOne.
This press release features multimedia. Read the full release here: https://www.businesswire.com/news/home/20240213551396/en/
AisleOne’s personalized marketing automation and loyalty system is transforming the way grocers go to market by allowing them to individually target and engage each customer. (Photo: Business Wire)
This intelligent targeting and enhanced personalization solution leverages customer engagement technology from our parent company, RelationshipShop, to give local grocers and independents a competitive advantage over national chains, mass retailers, and discounters. Offers.
AisleOne enables grocery retailers to seamlessly leverage data insights to deliver a more connected, personalized digital experience for each customer. Grocery stores using this enhanced personalization feature see more cart conversions, more baskets, 5% more overall sales, and an annual return on investment in digital engagement. The result is 14:1.
“Increasing competition in the grocery industry has led to increasingly fragmented shopper behavior, highlighting the importance of customer retention,” said Randy Crimmins, president of Isle One. “To keep customers engaged, grocery retailers must provide digital experiences that are not only aesthetically simple and convenient, but also personally relevant. We give local grocers more control with advanced personalization solutions that expand their share.”
The challenge: Grocers understand the importance of personalization in increasing customer engagement, loyalty, and overall sales, but they often struggle to turn customer data into truly personalized experiences. lack of technical capacity and know-how.
Opportunity: AisleOne enables grocers to customize every shopping experience based on a customer’s unique preferences. Each cart tells a different story. AisleOne uses data from each customer’s story to automatically deliver the right message, the right offer at the right time. This functionality is built into the entire customer journey from in-store, online, and from any device, driving increased basket size, reduced customer churn, and optimized lifetime value.
“Grocery stores understand the importance of connecting personally with customers,” Crimmins says. “The real challenge is finding cost-effective ways to implement and deliver tailored experiences for customers without overcomplicating marketing efforts or overburdening IT teams. AisleOne enables any retailer to automate the delivery of personalized marketing and one-to-one targeting across all channels without the burden of additional staff, coding or development effort.”
Built on RelationshipShop’s personalized digital engagement technology, the all-new AisleOne combines proprietary algorithms and decades of grocery industry experience to deliver a seamless, cost-effective solution. Whether it’s increasing the share of wallet of new customers or preventing customer churn with targeted offers, AisleOne’s technology provides grocers with increased sales and increased end value through: Masu.
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A consistent web and mobile experience made up of dynamic content blocks that provide customers with personalized coupons, ads, recipes, and loyalty benefits.
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The ability to quickly implement new loyalty strategies without additional coding or development time through easily updated web and mobile content.
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Target lists for personalized campaigns based on customer demographic and behavioral data.
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Aggregate in-store and online customer data to create actionable insights with a single view of customer data.
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Completely track your shopper engagement campaigns from impressions to transactions.
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Clearly see the ROI of your digital engagement program.
AisleOne is available as part of the Mercatus Digital Commerce platform or as a standalone integration for local grocers and individuals. Visit mercatus.com to learn how this advanced personalization solution for grocery retail can improve customer retention and overall sales.
About Mercatus
Mercatus powers retailers’ digital transformation through a broad suite of connected commerce and personalization solutions. We enhance shopper engagement, tailor experiences to personal preferences, and foster lasting loyalty across retail businesses of all sizes. Our mission is to enable retailers to engage customers, increase sales, drive retention and deepen loyalty in a digital world. Our cutting-edge solutions enable retailers to streamline operations, enrich the customer experience, and achieve significant growth. Embark on your digital transformation journey and unlock the full potential of your retail business with Mercatus.
View source version on businesswire.com. https://www.businesswire.com/news/home/20240213551396/en/
media contact
Emi Takeda
Director, Marketing and Brand
Mercatus
[email protected]
Source: Mercatus
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