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In Super Bowl 15, the Kansas City Chiefs defeated the San Francisco 49ers in overtime, 25-22, at Allegiant Stadium in Las Vegas, and it was a heated game until the final moments.
The competitive match-up, a string of celebrity appearances including Taylor Swift, Beyoncé and Leonardo DiCaprio, and a centerpiece halftime show by Usher led to record ratings.
According to data revealed by CBS Sports and provided by Nielsen and Adobe Analytics, Super Bowl LVIII averaged 1 on all platforms including cable viewers, Paramount+, Nickelodeon, Univision and select digital properties. It attracted 23.4 million viewers.
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This made the show the “most-watched television broadcast in history” and the most-watched single broadcast since the Apollo 11 moon landing in 1969, with an estimated 125 million to 150 million viewers. .
“More than 200 million viewers (202.4) watched all or portions of Super Bowl LVIII across networks, the highest total unduplicated audience ever, and last year’s Super Bowl 184 million people), an increase of +10%. CBS said in a release.
120 million viewers watched the big game on CBS alone, breaking the record for the most viewers in the history of a single television network.
And while this year’s Super Bowl was a huge single-game victory for CBS and the NFL in ratings, the league’s 2023-2024 regular season also broke records.
“NFL ON CBS had the most-watched regular season since the NFL returned to CBS in 1998 and the network’s highest postseason viewership since 1998,” CBS said in a statement. .
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Usher’s halftime performance brought in an estimated 5% more household viewers than Rihanna’s performance last year.
Next year’s Super Bowl LIX is scheduled to be held on February 9, 2025 at Caesars Superdome in New Orleans, Louisiana (home of the New Orleans Saints).
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