[ad_1]
Hilton (NYSE:HLT) today announced a global ambassador partnership with Indian actress, producer, philanthropist and entrepreneur Deepika Padukone. This partnership is an expansion of Hilton, Hilton’s first global marketing platform. For The Stay takes place in India and focuses on why where you stay matters as travel demand continues in the region.
This strategic partnership marks a significant milestone for Hilton and reaffirms the company’s commitment to expand in the dynamic Indian market. Known for her inspiring journeys in the entertainment industry and beyond, Deepika embodies the spirit of modern India and resonates with the aspirations and spirit of Indian travelers. Her resilience, innovation, and global perspective complement Hilton’s mission to deliver exceptional experiences, making her the ideal choice to champion Hilton’s global marketing platform. . Deepika’s connection with her audience is built on authenticity and a shared pursuit of excellence, qualities that are central to Hilton’s service philosophy.
Breaking away from conventional stereotypes and scripting her success story, Deepika’s rise in the competitive entertainment industries of Bollywood and Hollywood, coupled with her philanthropy, has led to the entrepreneurship that is shaping today’s modern India. It reflects the spirit of the family generation. Recipient of the Crystal Award from the World Economic Forum for her leadership in raising mental health awareness in 2020, and named one of TIME’s 100 Most Influential People in the World, Deepika’s achievements have placed her among the world’s most influential people. established a firm position on the stage.
Hilton is driven by consumer insights. ‘For The Stay’ will be released in his July 2022, explaining the realities and stresses of travel and highlighting the importance of ‘The Stay’ as a key factor in the success or failure of a trip. Hilton’s hyper-localized approach to its India campaign begins with understanding the unique preferences of local consumers in the coming months. Through market research and Deepika’s synergy with Indian audiences, Hilton uncovers relatable tensions during travel that are woven into the campaign, as well as how Hilton removes their pain points with each stay. We aim to demonstrate how we extend our signature hospitality.
Deepika Padukone said, “I am proud to partner with Hilton, a global brand that resonates deeply with me, and to champion the importance of ‘The Stay’ not only in India but for Indians around the world. Our generation is defined by relentless dedication.” “We look forward to creating unforgettable memories at Hilton and sharing them with the world.”
“Deepika’s iconic status in India and ability to effortlessly bridge tradition and modernity make her the ideal brand ambassador for Hilton,” said Mark Weinstein, Hilton’s chief marketing officer. said. We look forward to exploring Deepika’s unique and authentic Hilton Stay experience through our partnership. The stories we tell together will inspire travelers from across India to join Hilton Honors and create their own Hilton Stay experience. ”
With 25 hotels in operation and 17 in the pipeline, Hilton has set its sights on the Indian market with a goal of tripling its footprint over the next few years. Deepika and upcoming global partnership with ‘Hilton’. The rollout of the ‘For The Stay’ campaign reinforces the company’s commitment to India as part of its strategy to increase brand awareness and strengthen its position in the hospitality market.
[ad_2]
Source link
