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As part of its drive to revolutionize the agricultural landscape of Punjab and Haryana, the Punjab Agricultural Management Extension and Training Institute (PAMETI) in collaboration with the National Agricultural Extension Management Institute (MANAGE) has I embarked on a three-day trip entitled “Marketing”. “How to increase your income.” Aimed at equipping agricultural extension agents with cutting-edge strategies, this initiative will be rolled out across vast expanses of lush green land in Punjab to increase farmer profitability and reshape the economic dynamics of the agricultural sector. showed great progress. The decision to hold this program from February 18, 2024 underlines the common vision between PAMETI and MANAGE. It’s about fostering a future where farmers don’t just till the land, they sell their produce wisely.
Sow knowledge and reap prosperity
The carefully structured program brought together 30 extension agents from the agriculture departments of Punjab and Haryana. With a curriculum spanning direct sales, value-add, and marketing strategy, this training was more than just an academic endeavor. It was a ray of hope for the future of agriculture in the region. Dr. KB Singh highlighted the essence of this program and the pivotal role of direct sales in removing the long-standing barriers erected by intermediaries. The initiative aims to ensure that the fruits of their labor provide fair returns to growers by facilitating direct connections between farmers and consumers.
Additionally, the inclusion of success stories presented by Dr. Ramandeep Singh provided evidence of tangible results from implementing innovative marketing techniques. These stories aren’t just stories, they’re blueprints for success, meticulously detailing the journeys of local farmers who transformed their operations through strategic marketing and value addition.
Field Lessons: Beyond the Classroom
Perhaps the most fascinating aspect of the program was the visit to Gary Farm in Nanoki village, a symbol of Punjab’s rich agricultural heritage and burgeoning agro-tourism sector. As participants said, this practical experience provided valuable insight into the practicalities of agricultural marketing and the potential of agrotourism as a lucrative source of income. Dr. Harmeet Kaur’s talk on various marketing strategies further enriched the learning experience for the participants and provided them with a diverse toolkit to navigate complex market dynamics.
The visit emphasized the importance of knowledge dissemination among farmers, which is fundamental to the program’s objectives. By working directly with successful agrotourism models, participants will be inspired to conceive and implement innovative approaches to marketing agricultural products, thereby increasing their income potential and developing opportunities within the agricultural sector. It contributed to a more equitable distribution of wealth.
draw a new course
The collaborative efforts of PAMETI and MANAGE through this training program set a precedent for future agricultural extension services. Beyond the immediate benefits of increased profitability and reduced dependence on intermediaries, this initiative heralds a new era of farmer empowerment. This is a step towards a future where farmers are not only stewards of the land, but also smart entrepreneurs directing the farm-to-fork value chain.
The success of this program lies not only in its content but also in its execution, which fosters an environment that transforms knowledge into action. As the agricultural sector stands on the brink of a new dawn, initiatives like this ensure that farmers are at the forefront of this transformation, equipped with the tools, knowledge and confidence to chart their own path to prosperity. The above is extremely important.
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