Abu Dhabi Royal Family makes strategic investment in Biyoung to expand domestic and global presence, ET Retail

Beyoung, an Indian D2C fashion brand, announced that it has received a strategic investment from the Royal Family of Sheikh Tanun bin Saeed bin Tanun Al Nahyan.

The royal family has invested heavily in the global startup ecosystem across real estate, retail, genomics and deep technology. This strategic investment marks a pivotal moment in Beyoung’s trajectory and is more than just an injection of financial support, it is a testament to the startup’s global potential, with more than 300 companies globally over the next three years. The company said its ambitious plans to launch stores will increase its omnichannel presence around the world. said in a statement.

“We recognize the immense potential of Beyoung and are making a strategic investment in Beyoung, especially in terms of our strategic focus on entering tier 2 and 3 cities of the world. is in line with our long-term vision of supporting the Indian apparel industry and promoting the creation of international brands.We believe that Bjorn will not only excel in the domestic market but also emerge as a global fashion leader. We believe in the possibilities,” said Zulfiqar Ghadiyali, Executive Director of the Private Office of His Highness Sheikh Tahnoun bin Saeed bin Tanun Al Nahyan.

BeYoung said that with this investment, it aims to strengthen its market position, drive innovation in the fashion industry, and continue to provide high-quality, affordable clothing for BeYoung.

“As we come from a small town, we understand the importance of reaching out to diverse regions. Our partnership with the Royal Family of Abu Dhabi will pave the way for our expansion strategy not only in the GCC and MENA region, but globally. This investment will allow us to grow multifold and reach new heights on a national as well as international scale thanks to your generous support,” said BeYoung’s Founder and Chief Executive Officer ( CEO) Shivam Soni said.

Founded in 2018 in Udaipur, Rajasthan, Beyoung has a current GMV of Rs 150 crore and aims to reach a GMV of Rs 600 crore in the next three years.

India, the world’s second most populous country, is an attractive market for apparel brands, with a growing preference for Western-style clothing, especially among young people. In the apparel industry, several brands including H&M and Puma derive more than 40-50% of their revenue from online, indicating an increased affinity for e-commerce channels post-pandemic.

The fashion and lifestyle e-commerce market will be a $35-40 billion market by 2027, and experts say D2C alone has an addressable market of at least $15-20 billion.