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Marketing your law firm can become increasingly difficult. Finding new employees to work at a law firm can be equally difficult.
One way law firms can help themselves is through email marketing. Email marketing is effective and powerful. The cost of email marketing can be reasonable compared to many other options.
How does email marketing help you acquire new customers?
Email marketing helps law firms acquire new clients. There are many ways law firms can take advantage of email marketing.
However, one way law firms can take advantage of email marketing is by slowly building an email database through Mailchimp or a similar program. Law firms can enter email addresses of past and future clients into a database.
Most law firms offer initial consultation agreements that request contact information from prospective clients, including an email address. Many potential clients can also contact the law firm by providing an email address through a contact form on the web page.
Law firms can slowly build an email list to send information to past and future clients. Your law firm may be sending out blog articles, videos, and podcasts about the legal areas in which they practice.
Similar to the old bulletins used by law firms, law firms can send emails at regular intervals, such as once a month or even once a week. By regularly submitting information, past or future clients may hire us for new legal matters. These people are likely to think of your law firm first when others ask for a referral.
How does email marketing help with recruitment?
Email marketing can also help law firms recruit talent. Most major job sites have extensive databases of individuals who have applied or posted jobs. When a job becomes available, it is not uncommon for these major job sites to send out a mass email with the job information in their database.
Similarly, law firms can slowly build a database within Mailchimp or a similar program. The database may consist of people who have applied to law firms. It could also be an email address that the law firm obtained from her LinkedIn, Indeed, or a job site for lawyers, paralegals, and other legal professionals.
In much the same way, a law firm can send out a monthly or weekly email listing all open positions at the law firm. These emails may cause people who previously applied to your law firm to contact you again. Additionally, when individuals talk to others about open positions in the community, law firms are often the first thing that comes to mind.
Feeding the chimpanzees is essential for email marketing to work
For email marketing to work, law firms have to feed the chimpanzees. This means that email addresses must be added to the database on a regular basis. The more emails you have in your database, the more likely your email marketing will be successful.
Of course, Mailchimp isn’t your only option. There are many competitors in this field offering similar services. But don’t get me wrong. Email marketing is very effective for law firms that use email marketing for marketing and recruiting.
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