Vincent Chan left the corporate world to build a content business

entrepreneur: Vincent Chan

Tilt: Supporting people’s healthy and prosperous lives

scene: YouTube (599K), reThinkable Newsletter, Instagram (235K), TikTok (105K), Daily Market Briefs Newsletter

Snacks:

• After graduating from college, Vincent Chan found a six-figure job in the financial industry and received praise from his parents, who never finished high school.
• Vincent was disappointed with the long hours and layers of bureaucracy and wanted something different. He started a content business with a focus on finance.
• After saving a year’s worth of expenses, Vincent quits his traditional full-time job.
• His content business currently generates more than $120,000 in annual revenue.

Why we stun: Vincent values ​​direct connection with his audience. His website landing his page is his email sign up for newsletters and social which requires an email address to access he promotes free content products in the media.

Vincent Chan’s story

Vincent Chan didn’t have the network to land a full-time job in the financial industry. An immigrant from China who came to the United States as a young man, his network was primarily blue-collar workers.

But Vincent worked hard and landed in the corporate finance industry, earning an annual salary of $120,000. As he told his Business Insider, “I was spending 60 to 80 hours every week helping this super-large organization realize its dreams. I didn’t want to spend that time on myself. I could have done that.”

Once these seeds germinated, Vincent began devoting consistent time each week as a content creator. He has developed videos to help people learn about finance and how to better handle their money. And he saved money.

“When I quit, I knew I had a financial safety net and could survive on it if anything happened,” Vincent told BI, adding that he had enough savings to last him a year. Stated.

Safety nets give people more choice, Vincent explains. “Working for a company may give you a sense of security and stability, but you don’t really know because you could be fired the next day.”

In 2023, Penny Hoarder named him one of 11 Asian American Financial Influencers to Follow. Vincent runs his YouTube channel, distributes a weekly newsletter called reThinkable, and posts regularly on Instagram and his TikTok.

connect with your audience

Vincent offers multiple content products and formats to suit audience preferences. His YouTube channel has around 600,000 subscribers, while Instagram and his TikTok have close to 200,000 subscribers. He also writes a weekly newsletter with practical tips and practical life advice.

He also expands their learning opportunities. On his YouTube channel, the majority of his videos are devoted to playlists that introduce you to a healthier, richer life, but he also hosts playlists that explain finance, economics, and wealth building.

But no matter where Vincent distributes his content, he is always focused on creating a directional connection with his audience. Almost every call to action leads to getting the viewer’s email address.

His website only contains content about signing up for his weekly newsletter. He invites comments on Instagram to access free content such as a savings tracker and a household budgeting system based on Japanese philosophy.