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The launch of a new line of chips infused with ashwagandha started with an idea. Next came investment from friends and family, research and development, product development, additional investments, building relationships with distributors and retailers, and creating and devising sustainable packaging.
We’re off to the races, right?
It’s not that fast. No matter how great your product is, if no one buys it, it will fail. It’s time to go all in on marketing.
But how do you intrigue consumers enough to make a purchase? In the natural and organic products industry, the answer is not as simple as in many other industries. Successful marketing requires education. (What is Ashwagandha? Why should I take it?) Sales success depends on understanding the best channel for your novel product: Instagram. Traditional media advertising? Amazon? Event marketing? It is also important to be sensitive to trends. Can chip brands join the conversation on sustainability? Regenerative agriculture? Upcycle?
Marketing serves as a critical foundation for any brand wishing to grow in the highly competitive natural and organic products market. And this year, Natural Products Expo West will offer a variety of educational content aimed at helping you achieve your marketing goals.
Use your mission-based business as a catalyst for consumer acquisition and growth
Hear two real-life case studies about how mission-based brands and mission-based retailers grew faster than the industry average while providing a best-in-class experience for their customers. Moderated by Nina Wagner, group vice president of publishing at Alive Publishing, she provided a statistical overview of consumer perspectives on mission-based businesses, followed by a presentation by Christina Hall, founder of True Grace, and Jimbo. A panel-style discussion will be moderated by Jim Somek, founder of Naturally.
Sponsor: Alive
Date | Time: Wednesday, March 13th, 9:30am-10:30am
position: Marriott Platinum Ballroom 3-4
Amazon Dimes: 10 things every marketer needs to know in 2024
Amazon, which accounts for over 37% of online sales, is more than just a marketplace. If you know where to look, it’s an ever-changing digital showcase of consumer trends and buying behavior.
Hop on board as self-proclaimed Amazonaholic Ryan Mulvaney takes a deep dive beneath the surface of Amazon, highlighting the trends and tools he’s personally used in his ongoing quest to drive billions of dollars in Amazon sales. please.
Audiences will learn:
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How to understand Amazon’s marketplace from a data perspective.
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What are Amazon’s largest categories in terms of revenue and growth?
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How to find the best selling brands and products in a category.
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How to identify hot topics and trends.
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Tools used by Amazon’s leading marketers.
Date | Time: Wednesday, March 13th, 1:30pm-2:15pm
position: Marriott Grand Ballroom E
Social media essentials: A brand guide to leveraging platforms in an ever-changing landscape
Join us for an insightful panel discussion that brings together industry experts and thought leaders to explore the dynamic realm of social media and its importance to brand strategy. Panelists will delve into important topics such as content strategy, community engagement, influencer partnerships, and the latest trends shaping the social media landscape. Whether you’re an experienced marketer or just stepping into the digital space, this panel provides valuable knowledge, proven strategies for brands to succeed in the ever-evolving world of social media. , is committed to providing practical tips.
Date | Time: Wednesday, March 13th, 3:30-4:30 p.m.
position: Marriott, Grand Ballroom F
Sustainable success: Surviving the green wave in product marketing
Join HowGood and New Hope’s MarketReady Insights, the world’s largest sustainable ingredient database, for actionable research to measure product sustainability and create impactful claims . Uncover strategies to responsibly promote your brand while riding the wave of consumer interest in eco-friendly products while avoiding potential regulatory pitfalls.
Date | Time: Wednesday, March 13th, 4:45-5:30 p.m.
position: Marriott, Grand Ballroom F
Sampling Effect: Influencing sales by creating buzz and converting shoppers
Sampling is at the heart of the natural and organic products industry. But having a successful sampling game is about more than just offering snacks in retail stores. It takes strategy and a lot of knowledge to do it successfully.
Date | Time: Thursday, March 14th, 3:30pm – 5:00pm
position: Marriott Platinum Ballroom 3-4
Natural Products Expo West, the leading trade show for the natural, organic and health products industry, begins March 12 at the Anaheim Convention Center in Anaheim, California. Click through and agenda, Registration, Travel information more.
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