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Malmö, Sweden – (2024.02.28): Sproud (www.besproud.com), Plant-based alternative milk company offering products based on pea proteinhas announced the appointment of Jenny Ostholm as its new Group Marketing Manager. Jenny Estholm will join Sprout on March 1stcent By 2024, we will expand globally and continue to grow within the plant-based industry.
jenny estholm new group marketing manager
With an extensive background in the plant-based industry, Jenny brings valuable insights from her previous role where she led creative projects as a Marketing Project Manager at Oatly and was instrumental in the brand’s growth and international expansion. In particular, she served as the first project manager for the creative department and played a key role in shaping Oatly’s global brand journey. In this newly created role, Jenny will therefore play a pivotal role in driving Sprowd’s global marketing efforts.
Global CEO Sara Berger comments on the strategic hire of Jenny Estholm
“We are very proud to welcome Jenny to the team. She brings a wealth of experience in the alternative milk market and creative capabilities for brand growth. We’re excited to see the new brand expression of Sproud unfold as part of this journey.”
Prior to joining Sproud, Jenny was a client lead at advertising agency The Bacon Hospital, where she further honed her skills in brand strategy and marketing execution. In his new role at Sproud, he will lead his marketing team to expand the brand’s reach across global markets and secure greater market share.
“Sproud has a product that will disrupt the market, says Jenny. My job is to build a brand that does justice to the product. I use Oatly’s brand history as my backbone and draw inspiration from best practices.” While receiving inspiration, we will continue to create expressions of Sproud in other ways.”
sarah berger
CEO
press@sproud.se
About Sproud
Sproud is headquartered in Malmö, Sweden, with additional offices in London and exports to 30 countries. Sproud’s mission is simple. It’s about creating really great plant-based products that are dairy-free. The company’s investors include VGC Partners (a London-based growth capital investor), Findeln Holding (a Malmö-based family-run investment firm whose majority shareholder is Sproud co-founder Nicklas Jungberg), and Sweden’s Includes investment group Dream Beverage.
In 2023, Sproud became the first food company on earth to be certified according to ISO 26000, the international standard that commits companies to sustainable and socially responsible business practices.
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