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Provided by United Talent Agency
UTA is expanding its marketing department with the acquisition of JUV Consulting, a company specializing in connecting brands with Gen Z and youth culture.
JUV Consulting and more than a dozen employees will join UTA’s Entertainment Marketing department, reporting to co-heads David Anderson and Julian Jacobs from offices in Los Angeles, New York and Chicago. Terms of the deal were not disclosed.
JUV’s clients include Google, Unilever, Converse, ELF Beauty, and Lionsgate. Meanwhile, UTA has expanded further into marketing and consulting since acquiring MediaLink for $125 million in 2021.
Mr. Jacobs was named head of UTA’s New York office last year and is one of the executives leading the company’s move into advertising.
“Ziad Ahmed and the JUV team are clear leaders in helping brands understand and engage Gen Z and youth culture,” Jacobs said. “We are excited to have their unique expertise become part of UTA and further strengthen our ability to help our clients build authentic connections and communities with the next generation of consumers. .”
“JUV was founded on the idea that the world looks better when diverse young people have a seat at the table. And we are thrilled to have a seat at this highly influential table and to become the next generation of UTA Marketing.” We are thrilled to be able to further expand our work by becoming a member of JUV,” added Mr. Ahmed, CEO of JUV. “UTA has a track record of championing creative voices, and we’re grateful to be a part of their great stories.”
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