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A TikTok featuring IKEA price hikes is going viral after one creator had an eye-opening online shopping experience at a furniture retailer.
130 after a video by a TikToker named Jules showed viewers what happened when she tried to reorder the mattress she bought for the first time in 2021 to get the same one for her kids. It recorded over 10,000 views.
Shoppers said the mattress cost $170 as of 2021, but when they went to check it out last month, they were shocked to find the price had increased so much in just three years.
@ustolemysandwich Inflation bb!!! #Greenscreen ♬ Original song – Jules
“Currently, the same mattress costs $249, which is $70, or 40% more, than in November 2021,” she explained. “This is just one example of why it will cost so much to become an adult in 2024.”
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Viewers were outraged by the biggest price increase in 26 months, with many accusing retailers of jacking up prices at customers’ expense to keep up with competitors.
“People need to stop saying the word inflation and start calling it corporate greed,” one viewer wrote. “That’s a perspective that needs to be addressed.”
“Inflation is crazy when we’re going through the same thing,” said another.
Currently, mattress prices listed on IKEA’s website range from $99 to $1,049.
In November 2023, IKEA rolled out a “new low price” initiative in which the retailer added a red banner to certain products online, displaying the original higher price below a new lower price.
The decision comes after it was revealed that IKEA will further increase prices by up to 80% from 2021 onwards.
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“A price reduction is not just a promotion, it’s a promise to our customers,” Javier Quiñones, CEO and chief sustainability officer of IKEA US, said in a release at the time. “Our priority is to keep prices as affordable as possible, to ensure that our products are available to everyone and that the home of your dreams is within reach for many. It’s about keeping prices as low as possible.”
IKEA did not immediately respond. entrepreneurThis is a comment request from .
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