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In the expansive ballroom of the Taj West End in the heart of Bangalore, chief marketing officers from a variety of brands and industries gathered to celebrate the industry’s leading figures and each other’s brains. There were brands that sold cars, brands that sold single malts, brands that sold biscuits, brands that sold Malabar parathas, and of course, there were technological geniuses. They were all there to celebrate a new kind of purpose-based marketing. Storyboard18’s Bangalore Visionary branch brought together some of the city’s brightest marketing minds and reflected on its successful debut in Delhi in 2023.
Hina Nagarajan, CEO of Diageo India, also joined the stage and welcomed some of the visionaries.
Amit Doshi, CMO of Britannia Industries Limited, celebrated his exciting journey in the food space with iconic brands and companies.
Mr. Shubhranshu Singh, Vice President and Chief Marketing Officer (CMO), Commercial Vehicles Division, Tata Motors. Known as a true luminary in the automotive marketing space for his strategic acumen, his leadership and groundbreaking campaigns like ‘Desh Ke Trucks’ that redefined storytelling, Tata Motors’ Sustainability focused on innovation and mobility solutions that have driven the commercial vehicle business forward and positioned the brand as a trusted partner for commercial vehicles.
Sumit Virmani, Global CMO, Infosys, said: Known for his visionary leadership, he has revolutionized his Infosys’ marketing landscape through innovative campaigns and digital transformation initiatives, leveraging the company’s technological prowess and thought leadership in his IT services industry globally. demonstrated effectively.
It’s watched all over the world, with millions of views on YouTube alone.
Sai Narayan, Policybazaar CMO Narayan has been instrumental in a complete transformation of marketing in the insurance industry. His innovative digital campaigns and initiatives resonate with diverse consumer needs and are the driving force behind Policybazaar’s market dominance.
Mr. Aniruddha Halder, Senior Vice President, Marketing, TVS, congratulates him for his ground-breaking contribution to the marketing industry. Halder’s influential marketing efforts are known to resonate with consumers, which has fueled his brand loyalty and market share growth for TVS Motors. Through innovative product launches and customer-centric campaigns, we have successfully increased the visibility of the TVS Motors brand and made the company a market leader.
Minakshi Handa, Vice President of Fragrance, Skin Care and Consumer Insights D2C Marketing at ITC Ltd (Personal Care). Mr. Handa’s superior customer-centric marketing efforts have propelled ITC’s Personal Care brand to the forefront of the industry, driving consumer engagement and increasing online sales of fragrance and skin care products by approximately 35%. . Her strategic D2C campaigns have driven sustained growth in market share and positioned ITC’s personal care division as an industry frontrunner.
Ravi Desai’s customer-centric approach to providing a seamless shopping experience and innovative promotional campaigns that resonate with India’s diverse consumer base has strengthened Amazon’s dominance in India’s e-commerce landscape.
Kartik Saturagiri, Head of Marketing, Amazon Web Services: A visionary leader who has propelled AWS to unprecedented heights with groundbreaking marketing strategies, increasing brand awareness by 50% globally. He pioneered his AWS innovative his Cloud with Confidence campaign, where in his first month alone he received over 1 million engagements, and his extraordinary creativity in the world of marketing. and demonstrated leadership.
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