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Singapore — interpublic group (IPG) announced a global partnership with adobe Power content creation and activation across your company’s operations. IPG is the first company to integrate Adobe GenStudioIt enables brands to faster ideate, create, produce, and activate content through generative AI built into a proprietary marketing technology platform.
IPG’s engine streamlines and automates the end-to-end customer experience, helping brands find better ways to engage, convert, and retain audiences at a personal level across paid, owned, and earned channels. Helpful. Adobe GenStudio powers the content supply chain within the IPG engine, leveraging a combination of features: adobe work front, adobe experience manager, adobe express, adobe fireflyAdobe’s family of creative generative AI models, and Frame.io. Within IPG Engine, IPG will deploy its proprietary Acxiom data and identity products to create more accurate images of consumers and more authentic connections with brands. IPG Engine also leverages the investments marketers are already making in marketing technology and media to integrate customer intelligence across their content and engagement environments.
IPG’s Engine powers content, experiences, and commerce at scale by integrating top partner technologies and proprietary data. IPG Engine is deployed across the IPG portfolio, providing content lifecycle support and a combination of creation, curation, assembly, personalization, and measurement to help all marketing disciplines and client teams efficiently deliver better results for their brands. We will make it available to you.
This partnership with Adobe highlights IPG’s commitment to innovation and demonstrates significant investment in data, technology, and AI. “Today’s marketers are taking an audience- and commerce-driven approach to every engagement, aiming to accelerate personalized connections with consumers. Capabilities have been taken to a new level. We leverage data and audience insights to deploy a unified operating system across our portfolio to create content strategies that are ethically sourced and empower human creativity. It is being formulated. [generative] A.I.” Philip Krakowski, IPG CEO.
Central to this collaboration is the integration of Adobe’s GenStudio into IPG’s marketing technology platform. “Brands are struggling to keep up with the growing demand for digital content, especially now that consumers naturally expect experiences to be customized to their personal tastes and preferences and delivered in real time. We are doing so.” Anil Chakravarthy, President, Adobe Digital Experience Business. “By leveraging Adobe GenStudio, IPG will integrate comprehensive, best-in-class creative and digital marketing capabilities powered by generative AI with IPG Engine, delivering true content velocity to our clients at the speed of social.”
Adobe and Acxiom are mutually focused on delivering increased customer value through data and identity products, unlocking value for clients by anchoring personalization in comprehensive customer insights. To accelerate this effort, we leverage Acxiom’s data and identity products to power the underlying capabilities of Adobe Experience Platform and Adobe Real-Time Customer Data Platform, from AI-driven audience creation to Strengthen everything until resolution.
“By leveraging Acxiom’s rich data resources, we will power Adobe’s AI tools, enhance customer data profiles, and provide unparalleled insights for enhanced personalization, increased engagement, and superior outcomes. Our operating system transforms the way brands and marketers approach customer experiences, including information, entertainment, and shopping. We are excited to be able to drive the practical growth of.” Jayna Kothary, IPG Chief Solutions Officer, said:
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